Kim Cohen Infographic: Mobile Websites vs. Mobile Apps
There are a number of reasons why to recommend optimizing your website for a mobile audience before creating an app:
Search: People looking for information use a web browser first to search for it. They are not as likely to search an app store.
Cost: Optimizing one website that works on multiple mobile platforms automatically produces a reduction in development costs.
Performance: Mobile web browsers is improving dramatically along with the access to from WiFi.
Longevity: Mobile platforms are still being developed, upgraded and are in transitions. The web is a secure environment which will remain stable in the years to come.
Web Apps: Tools are making it easier to convert mobile websites into apps for free within minutes.
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