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16 Reasons Why Brands, Businesses, and You Should Be Active on Facebook

Facebook Marketing

This infographic showcases 16 reasons why brands, businesses, and you need to be active on Facebook. Note: It can be fun, educational, and profitable.

32.6 million people searched for the word Facebook on Wikipedia in 2012.

77% of people like getting exclusive offers that they can redeem via Facebook.

74% of people on Facebook use it daily, compared to 35% of those on Twitter.

57% of Facebook users have more than 100 friends.

58% of Facebook users have liked a brand.

42% of Facebook users have mentioned a brand in a status update.

41% of Facebook users have shared a link, video or story about a brand.

51% of people who like brands on Facebook say they’re likely to buy a product after liking them.

Facebook posts of less than 80 characters get 27% more engagement than longer posts.

86% of small businesses find Facebook most effective in engaging customers.

51% of small businesses say that wall posts are the most effective Facebook tactic to reach customers.

80% of U.S. social network users prefer to connect with brands through Facebook.

90% of business-to-business companies are currently on Facebook.

58% of Fortune 500 companies have a corporate Facebook Page.

60% of Facebook users will share product information in order to cash in on a deal.

Facebook users who like brands have more influence than those who don’t.


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The Archaeological Conservancy is dedicated to acquiring prehistoric and historic archaeological sites in the United States and then preserving them for posterity. Since 1980, they have acquired more than 400 sites in 41 states. To donate, go to http://www.americanarchaeology.com.

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