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Infographic: Online Marketing is Failing with Consumers

Adobe's State of Online Advertising

Here are just a few of the insights from Adobe’s State of Online Advertising report:

Magazine readers are twice as likely to read an ad and pay attention to it than TV viewers to enjoy a commercial.

68% of consumers don’t like online advertising.

54% say that banner ads don’t work (probably more advertisers would say the same thing).

53% of Facebook users would like a dislike button.

Advertisers and marketers are considered less valuable than teachers, scientists, bankers, and even politicians – but at least as valuable as dancers and actors.

53% of consumers agree that most marketing is a bunch of BS.


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