Infographic: Why People Like Brands on Facebook

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Alas, another infographic bites the dust.

Liking is one of the primary ways people let others know their tastes and preferences online. Lately there’s been a lot of debate about the value of a Facebook Like. With competing opinions on the value of a Like, Lab42 decided to investigate Likes further. They surveyed 1,000 social media users to discover how liking a brand influences the consumer experience. This infographic reveals the results of their survey.

87% of people have like a brand on Facebook.

Those who have liked a brand say that Facebook is a good place to interact with brands and companies.

35% of Likers feel brands listen to them more on Facebook.

69% of Facebook users have Liked a brand simply because a friend did.

The biggest motivators to get a person to Like a brand on Facebook:

34% responded to promotions and discounts.
21% responded to free giveaways.
14% responded because they were already loyal customers.
11% responded because they trusted the brand.
20% had other reasons for Liking a brand.

The Top three ways that consumers interact with brands on Facebook: Print off coupons. Like or comment on a brand’s page. Learn about new products.

77% of people have saved money as a result of Liking a brand on Facebook.

17% of Likers have save $100 or more by Liking brands on Facebook.

74% of Likers have unliked a brand because the brand posted too frequently, or the user stopped liking the brand, or the user had a bad customer experience.

The top three products people are embarrassed to Like: adult novelty items, diet or weight loss products, and health and wellness brands.

The top 4 reasons people don’t Like brands on Facebook:

47% say that brands clutter their newsfeed.
36% say they don’t want to be contacted by brands.
30% are concerned about their privacy.
27% only post things relevant to their lives.

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