Infographic: Content Marketing vs. Traditional Advertising
Another infographic gone for good. Alas. But good content below:
Content marketing is starting to rival traditional advertising as a tool for companies to begin relationships with new customers. The following marketing infographic from Marketo outlines some of the new tactics and promotional strategies being used by companies to reach more people online.
To carry out a social media strategy, business are using the following tactics (by percentage): non-blogging social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogs (51%), white papers (43%), webinars (42%), print magazines (42%), videos (41%), microsites (30%), print newsletters (25%), podcasts (16%), digital magazines (15%), mobile (11%), virtual conferences (11%), and ebooks (9%).
Companies with less than ten employees use, on average, 6 of the above tactics.
Companies use the following social networks to distribute and promote their content: 55% Twitter, 54% Facebook, 51% LinkedIn, 38% YouTube, and 8% other. [Obviously this research was done before Pinterest boomed.]
The biggest challenges facing content marketers include the following:
36% producing engaging content
21% producing enough content
20% budget to produce content
11% lack of top executive buy-in
9% producing a variety of content
Content marketing budgets are growing: 51% of businesses are increasing spending over the next 12 months, 45% are maintaining their current level of spending, and only 2% are planning to decrease their content marketing spending.
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Curator: John Kremer