Andrea Vahl on Facebook Pages vs. Facebook Groups
Advice: In 99% of the cases, you should have a Facebook Page for your business.
Facebook Pages have four distinct advantages over Facebook Groups for businesses:
Analytics – Facebook Pages have built-in analytics. That means you can measure what is working.
Advertising – You can advertise Facebook Pages. That, in turn, means you can reach new, targeted audiences.
Branding – Facebook Pages are more brandable.
Apps – Facebook Pages allow the installation of apps that enable you to run contests, get leads, and collect email addresses (as well as many other capabilities).
Source: http://www.andreavahl.com/facebook/facebook-page-or-group-the-definitive-answer.php
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Thanks for the information, Andrea. I got rid of my professional page and stuck with a personal one after Facebook started charging for extra views. Now for every page I like, I go into settings and choose “All Updates” to make sure that I see everything.
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