Andrea Vahl on Facebook Pages vs. Facebook Groups
Advice: In 99% of the cases, you should have a Facebook Page for your business.
Facebook Pages have four distinct advantages over Facebook Groups for businesses:
Analytics – Facebook Pages have built-in analytics. That means you can measure what is working.
Advertising – You can advertise Facebook Pages. That, in turn, means you can reach new, targeted audiences.
Branding – Facebook Pages are more brandable.
Apps – Facebook Pages allow the installation of apps that enable you to run contests, get leads, and collect email addresses (as well as many other capabilities).
CharityWatch is one of a number of charity watchdog organizations to ensure your donations do what you want them to do: Go to real people, not all fundraising expenses. See: http://www.charitywatch.org.
Curator: John Kremer