HubSpot Infographic: The 2013 Design Guide to Email Marketing
This infographic from HubSpot highlights some key insights you should be aware of as you design your email marketing:
Personalized email improves clickthroughs by 14% and conversions by 10%.
Your most recent subscribers are the most likely to click through.
65% of recipients prefer emails with more images versus more text.
88% of recipients like HTML emails versus plain text emails.
Many people now access their email via their smartphones. Be sure your design is compatible with mobile screens.
Optimize your mobile version to have a one-column layout.
Triggered email gets 119% more clickthroughs than business-as-usual messages.
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