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8 Ways to Use Super Bowl Buzz to Market Your Product or Service

Super Bowl Promotions

NFL’s Super Bowl is coming soon, and you can take advantage of the big game buzz without spending $3.7 million on a 30-second commercial.

1. Tell a story to tie your business into the super buzz. – Kiva, which helps people loan funds to entrepreneurs around the world, sent an email equating the record-breaking NFL season to its own success.

2. Create a Super Bowl ad on a budget – and then promote it. – Post the ad on YouTube, your website, and your social networks.

3. Hold an anti-Super Bowl event for the 200 million non-watchers. – Restaurants and bars could promise no TVs. Other stores could offer a sale during the game.

4. Get people to come in after the game via a special promotion. – A Maryland jeweler is offering full refunds to customers who make a purchase during the week before the Super Bowl if the hometown Ravens shut out the 49ers. Small odds of that.

5. Crash your customers’ game-watching parties. – Offer branded cups, napkins, or related items for their parties.

6. Take a stand. – A New York bar banned the sale of Boston-based Sam Adams beer when the Giants played the New England Patriots—and earned lots of pre-game publicity.

7. Send out email related to the big game. – Marketo emailed a simple poll asking whether the Salesforce ad was worth the cost. They got a 13.5% open rate.

8. Don’t use the trademark Super Bowl in your promotions. – Use the term Big Game or something like Chipotle did with The Super Big Internationally Televised Professional Bowl Game.


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