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Infographic: 5 Key Social Media Followers

Alas, the infographic has been moved, but here’s the key information:

Early adopters, social sharers, born followers, popular powerhouses, and basement-dwelling haters all have a role to play in building your business. Identifying and engaging individuals within these groups will allow your business to better tap into the social commerce market.

The Early Adopter – They soak up new information, trends, and products and are always the first to adopt something new (or not adopt).

The Social Sharer – These people link to, pin, tweet, hashtag, and share anything that interests them, often among multiple social networks.

The Born Follower – They follow and like simply because other people in their network have followed or liked you.

The Popular Powerhouse – When they share something, they immediately attract multiple comments, retweets, and shares (often into the hundreds of reshares).

The Basement-Dwelling Hater – Their initial impressions of almost anything are downbeat. But if you respond positively to their comments or complaints, they could fall in love with you.

Charity Showcase

Heifer International supplies cows and milk to needy families around the world. Their work has expanded to providing other animals as well: goats, geese and guinea pigs to bees, silkworms and water buffalo. Their goal is to end world hunger and poverty. Web:


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