16 Reasons Why Brands, Businesses, and You Need to Be Active in Social Media

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Social Media Reasons

This infographic showcases 16 reasons why brands, businesses, and you need to be active in social media. Ignore these reasons at your own peril.

$30 billion – The expected size of the social media commerce market by 2015.

62% of adults worldwide participate in social media.

77% of online shoppers use reviews to make purchase decisions.

68% of shoppers go to social networking sites to read product reviews.

59% of consumers say user-generated product reviews have a significant or good impact on their buying behavior.

85% of customers expect businesses to be active in social media.

36% of people trust brands more when they have a social presence.

Business that blog get 55% more web visitors and 67% more leads.

81% of buyers reach out to friends and family members on social networking sites for advice before purchasing products.

78% of consumers trust peer recommendations.

Only 14% trust ads.

50% of consumer use social networks to provide product feedback, both positive and negative.

43% of marketers claim more sales after beginning a new social media campaign.

Social media engagement improves brand loyalty and increases sales by as much as 40%.

70% of online consumers in the U.S. pay attention to the opinions published on blogs, social networks, and forums.

32% of U.S. online consumers trust such social opinions over branded ads.

The average time on site for consumers who can share content using a social login is over 11 minutes (compared to 5 minutes without a sharing mechanism).

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