11 Reasons Why Brands, Businesses, and You Should Be Active on Twitter

This infographic showcases 11 reasons why brands, businesses, and you need to be active on Twitter. Note: Twitter doesn’t have to take much time to have a big impact.

140 million active users tweet an average of 340 million tweets per day.

40% of Twitter users regularly search for products via Twitter.

86% of people who’ve posted a business complaint on Twitter expected a response.

71% of complaints on Twitter are not responded to by the business.

74% of people on Facebook use it daily, compared to 35% of those on Twitter.

29% of people on Twitter follow a brand.

39% of people on Twitter have tweeted about a brand.

29% of people have retweeted a brand tweet.

62% of Fortune 500 companies have an active corporate Twitter account.

Companies on Twitter get two-times the amount of leads per month.

Shorter hashtags on Twitter are more popular than longer ones.

Charity Showcase

The National Blind Children’s Society focuses on helping blind children. This U.K. society’s goal is to enable blind and partially sighted young people to achieve their educational and recreational goals. It focuses on providing educational advocacy advice, family support, and the correct equipment for each child’s home and school. For more information, check out http://www.nbcs.org.uk.

Curator: John Kremer