Richie Norton, author of the new book The Power of Starting Something Stupid, shares a few stupid, crazy ideas that worked . . . Ebay, Apple, Virgin Airlines, Newman’s Own, Google, Disneyland, Twitter, Ford Motors, William Shakespeare’s plays, Skype, Instagram, Foursquare, Pinterest, Groupon, and Facebook.

What if the smartest people in the world understand something that the rest of us don’t? (They do.)

What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid? The fact of the matter is that the smartest people in the world don’t run from stupid, they lean into it (in a smart way).

In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid.

What if the key to success, creativity, and fulfillment in your life lies in the potential of those stupid ideas?

Richie Norton has written a book about courage. The courage to do work that matters and to do it with your heart and your soul. Go make something happen. — Seth Godin, author of The Icarus Deception

Charity Showcase

Give Kids the World Village is a 70-acre storybook resort located near Orlando’s most beloved attractions. It’s a place where children with life-threatening illnesses and their families are treated to weeklong free fantasy vacations. Learn how to help here: http://www.gktw.org/help.

Curator: John Kremer