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HubSpot: 15 Brand-Spanking New Social Media Marketing Stats

Social Media Marketing Statistics

Ginny Soskey shared these new social media marketing stats at HubSpot:

1) U.S. Internet users spend 27% of their time on social networking sites. (Source: Experian)

2) U.S. mobile users spend 15% of their time on social networking sites. (Source: Experian)

3) Social media produces close to double the marketing leads produced by telemarketing, direct mail, pay-per-click, or trade shows (Source: HubSpot)

4) Social media converts leads 13% better than the average lead. (Source: HubSpot)

5) 74% of marketers claim that Facebook is important to their strategies for lead generation. (Source: HubSpot)

6) Companies with 1,000 or more Facebook Likes also get almost 1,400 website visits a day. (Source: HubSpot)

7) 52% of marketers generated a customer via Facebook in 2013. (Source: HubSpot)

8) Brand posts on Facebook get 50% of their reach within 30 minutes of being posted. (Source: Socialbakers)

9) 85% brand fans on Facebook recommend brands to others. (Source: Syncapse)

10) 43% of marketers have found a customer via LinkedIn in 2013. (Source: HubSpot)

11) 36% of marketers have found a customer via Twitter in 2013. (Source: HubSpot)

12) 59% of Twitter users have visited B2B tech brand sites. (Source: Compete and Twitter)

13) 25% of consumers who complain about a product on Facebook or Twitter expect a response within 1 hour. (Source: American Express)

14) Almost 46% of online users rely on social media when making a decision to buy. (Source: Nielsen)


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