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Pinterest Demographics, January 2012

Pinterest Demographics, Pinterest Infographic

Here are a few interesting stats about Pinterest users as of January 2012 (and updated somewhat here below).

The majority of Pinterest users are female (even as of April 2013).

Popular pins are still female-centric: food, fashion, kids, homes, fitness, health.

30% of Pinterest users are between the ages of 25 and 34; 25% are between 35 and 44.

25% of Pinterest users have a college degree.

1.5 million people use Pinterest every day (this has obviously increased).

The majority of Pinterest users have a household income between $25,000 and $75,000.

Most Pinterest users have a family and often pin images related to food, parenting, home.

Do you want to know more on how to use Pinterest to drive traffic to any page on the Internet? To drive traffic that is viral, targeted, and ready to buy?

To learn how to use Pinterest more effectively to market your books, products, and services, check out this free webinar:

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