Infographic: Mobile Users Have Not Abandoned Print (Magazines or Newspapers)
While mobile phones and tablets have soared in popularity, their users still love traditional print media. A recent survey by the Donald W. Reynolds Journalism Institute at the University of Missouri was compiled into an interesting infographic by Adweek.
This infographic shows that mobile and non-mobile users still equally subscribe to at least one news magazine or newspaper.
For marketers looking to place their bets, smartphone and large tablet owners are more likely to be male while e-readers and small tablets skew female.
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