Infographic A Day

Category: Internet Marketing

Infographics having to do with online marketing, Internet marketing, and related subjects.

  • 10 Website Footers to Inspire Your Creativity in Designing Your Website

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    Website Footers

    Here are ten website footers selected by Website Magazine for their creativity. I hope these examples inspire you when you design or redesign a website.

    Websites Featured

    SeedHunter.com
    urbanpie.co.uk
    SohoFixed.com
    MomAndPopcorn.com
    FoxTie.com
    TapBots.com
    RancidRancid.com
    MeAndOli.com
    MakeTheNeighborsJealous.com
    Mecannical.com

    Source: http://www.websitemagazine.com/content/blogs/posts/archive/2012/12/20/look-out-below-15-fabulous-footer-designs.aspx

    Charity Showcase

    The National Domestic Violence Hotline provides abused victims a number to call any time during the day or night. To volunteer or donate, contact http://www.thehotline.org or call 800-799-SAFE.


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  • Infographic: Social Media Leads to Social Giving

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    Social Media Leads to Social Giving

    Just as social media has changed how we live, it’s now transforming the way we give. In fact, raising funds through social media networks was so popular this year that it is now widely referred to as social giving.

    To outline the growing popularity of social giving, MDG Advertising developed an in-depth infographic that covers the gifts, groups, and givers engaged in digital donations. From the most popular platforms and profitable tactics to the growth of online movements and the rise of crowdfunding, check out this infographic to see how social giving is paying off.

    Social Networks Charities Prefer for Social Giving

    98% use Facebook

    74% use Twitter

    66% use YouTube

    49% use LinkedIn

    Even just promoting fundraising events on social networks can raise funds, with Twitter mentions yielding up to 10 times more money.

    #GivingTuesday is the name given to the Tuesday after Thanksgiving where foundations reach out to their social media followers for online donations. #GivingTuesday earned $10 million in a single day, which was more than 50 percent higher than 2011.

    The 500 crowdfunding platforms in the world increased the funds collected by 91% over 2011.

    Social giving is getting respect and results worldwide. Its rapid growth is changing the face and future of charitable donations.

    Charity Showcase

    Helen Keller International operates in 22 countries. It’s goal is to eradicate preventable blindness and to ensure children and adults no longer suffer the debilitating effects of poor nutrition. To contribute, contact http://www.hki.org.


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  • Infographic: Holiday Buying Trends Marketers Shouldn’t Ignore

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    Holiday Marketing Trends

    Each year, the holidays bring out consumers looking for great gifts and good deals. Yet long before the masses hit the malls, marketers have their eyes on spotting the shopping trends of the season that will determine the direction of their holiday marketing efforts. To offer these marketers the gift of guidance, MDG Advertising created the following festive infographic.

    Holiday Marketing Trends

    More than 30% of retailers started advertising their Black Friday deals earlier in 2012 than in 2011.

    In 2012, 42% of retailers started Christmas advertising in October.

    More consumers started their holiday shopping prior to November (43% in 2012 vs. 34% in 2011).

    Mobile users are using their devices as tools for holiday shopping:

    42% check for sales and specials.

    41% look for competitive pricing on Amazon.

    37% browse online stores for products they are interested in.

    37% look up store information.

    33% search for product ratings and reviews.

    People using tablets to shop online spend an average of $111 while desktop computer users spend only $96.

    98% of holiday shoppers do at least a portion of their shopping online.

    Online sales in November and December 2012 are expected to reach almost $55 billion.

    57% of Americans are expected to be shopping the day after Christmas, so it makes sense to continue advertising after the holiday.

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    Charity Showcase

    The Cystic Fibrosis Foundation works for the development of a means to cure and control cystic fibrosis while at the same time works to improve the quality of life for those young people affected by the disease. To donate, go to http://65roses.cff.org or call 866-347-2345.

    Cystic fibrosis is a genetic disease affecting 30,000 children and adults in the United States.

    Cystic fibrosis causes the body to produce abnormally thick and sticky mucus, which clogs the lungs and leads to life-threatening lung infections.

    One in 3,900 children in the U.S. is born with with cystic fibrosis.

    More than 10 million Americans are unknowing, symptomless carriers of a copy of the defective CF gene.

    An individual must inherit two defective copies of the CF gene (one from each parent) to have cystic fibrosis.

    65 Roses® is what little children suffering from cystic fibrosis often call their disease. But making it easier to say does not make it easier to live with.


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  • Infographic: The ROI of Social Media Marketing

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    Social Media Marketing ROI

    Is social media marketing effective? That’s the question being asked as more and more businesses are investing in social media marketing.

    With no standard means of measurement, there’s a variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that lead to the success of social media marketing.

    Here are a few of the stats revealed in this new infographic:

    76% of businesses are using social networking for business objectives.

    45% of social media marketers use social media to form new partnerships.

    64% of companies have hired someone via social media.

    Social media marketing is measured by the following metrics:

    68% site traffic

    66% conversion

    63% number of fans or members

    63% number of positive customer mentions

    50% number of contributors

    50% revenue

    43% number of page views

    42% number of posts

    41% number of mentions

    23% average value of orders

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    Charity Showcase

    The Multiple Sclerosis Association of America works to find a cure or treatment for multiple sclerosis. To contribute, go to http://www.msassociation.org or call 800-532-7667.

    Did you know that multiple sclerosis . . .

    Affects more than 400,000 Americans?

    Affects women by a margin of 2 to 1 over men?

    Affects people from ages 15 through 60+?

    Affects the central nervous system?

    And is the most common neurological disorder diagnosed in young adults?


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  • Infographic: Mobile Users Have Not Abandoned Print (Magazines or Newspapers)

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    Mobile Users Study

    While mobile phones and tablets have soared in popularity, their users still love traditional print media. A recent survey by the Donald W. Reynolds Journalism Institute at the University of Missouri was compiled into an interesting infographic by Adweek.

    This infographic shows that mobile and non-mobile users still equally subscribe to at least one news magazine or newspaper.

    For marketers looking to place their bets, smartphone and large tablet owners are more likely to be male while e-readers and small tablets skew female.

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    Charity Showcase

    Alzheimer’s Disease Research, a program of the American Health Assistance Foundation, works to unlock the secrets of Alzheimer’s disease and identify potential drug therapies. To donate, contact http://www.ahaf.org/alzheimers.


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  • Infographic: The Growing Impact of Social Media and TV

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    Social Media Impact

    Here are a few insights from this infographic on the growing impact of social media on watching TV, social networking, and using the Internet:

    How much time are visitors spending on social networking sites per month? Here’s the answer:

    Facebook – 6.75 hours

    Pinterest – 1.5 hours

    Tumblr – 1.5 hours

    Twitter – 21 minutes

    LinkedIn – 17 minutes

    Google+ – 3 minutes

    Here’s how Americans spend their time online and offline:

    6.9 hours per month on social networking

    4.8 hours per month on email, mail, and phone

    21 hours per month socializing in person

    15.3 hours per month taking care of household members

    59.4 hours per month watching TV offline

    23.1 hours per month watching TV online

    TV and Internet Surfing

    65% of U.S. tablet owners surf the web while watching TV.

    60% of women visit a social network while watching TV.

    29% use Facebook while watching TV.

    61% use the Internet while watching TV.

    Time Spent on Social Media

    Social media accounts for 18% of time spend online.

    56% of Americans have a social network profile.

    22% of Americans use social media several times a day.

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    Charity Showcase

    The National Parks Conservation Association works to protect our national parks in the United States in order to preserve the nation’s natural, historical, and cultural heritage for generations to come. To support their efforts, contribute via http://www.npca.org.


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  • SEO Infographic: How SEO Has Changed

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    Here are the new SEO techniques for on-site optimization: The New Way vs. The Old Way:

    Keyword Targeting

    Target a wider range of keywords vs. target specific keywords.

    User Experience

    User experience is #1 priority vs. design is separate from SEO.

    Design your website to respond to mobile phones and tablets.

    Be sure your page load times are fast. Load times are important not only to users but also for Google rankings.

    On-Site Content

    Write compelling content for your audience vs. write content for search engines.

    Keyword density is not overly important vs. keyword density is crucial.

    Content is diverse vs. a focus on text content.

    Sell your content with your title tags vs. stuff title tags with keywords.

    Schema.org and a more semantic web vs. microformat content markup.

    Writers & Content Authorship

    Rel: Authorship tag vs. ghost writers.

    Off-Site Content

    Generate highly creative sharable content vs. Outsource copywriting and spin content.

    Anchor Text

    Link diversity and brand links vs. aggressive exact-match anchor text.

    Domain Selection

    Build a long lasting brand vs. aggressive exact-match domain names.

    Blog Links

    High quality guest blogging vs. blog network links worked.

    Directory Submissions

    Manual quality checked submissions vs. automated directory submissions.

    Press Releases

    Strategic PR back to real PR vs. online PR for backlinks.

    Blog Comments

    Talk and connect with real people vs. automated blog commenting.

    Social Media

    Social traction correlates with links vs. links being more important than social media.

    Charity Showcase

    Rainforest Alliance helps to protect the forests, wildlife, and people of the rain forests. Also works to provide education and healthcare to children of the rain forests. To learn more about small actions that can lead to big changes, go to http://www.rainforest-alliance.org/smallactions.


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