Infographic: Holiday Buying Trends Marketers Shouldn’t Ignore
Each year, the holidays bring out consumers looking for great gifts and good deals. Yet long before the masses hit the malls, marketers have their eyes on spotting the shopping trends of the season that will determine the direction of their holiday marketing efforts. To offer these marketers the gift of guidance, MDG Advertising created the following festive infographic.
Holiday Marketing Trends
More than 30% of retailers started advertising their Black Friday deals earlier in 2012 than in 2011.
In 2012, 42% of retailers started Christmas advertising in October.
More consumers started their holiday shopping prior to November (43% in 2012 vs. 34% in 2011).
Mobile users are using their devices as tools for holiday shopping:
42% check for sales and specials.
41% look for competitive pricing on Amazon.
37% browse online stores for products they are interested in.
37% look up store information.
33% search for product ratings and reviews.
People using tablets to shop online spend an average of $111 while desktop computer users spend only $96.
98% of holiday shoppers do at least a portion of their shopping online.
Online sales in November and December 2012 are expected to reach almost $55 billion.
57% of Americans are expected to be shopping the day after Christmas, so it makes sense to continue advertising after the holiday.
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