Infographic A Day

Category: Internet Marketing

Infographics having to do with online marketing, Internet marketing, and related subjects.

  • 11 Reasons Why Brands, Businesses, and You Should Be Active on Twitter

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    11 Twitter Reasons

    This infographic showcases 11 reasons why brands, businesses, and you need to be active on Twitter. Note: Twitter doesn’t have to take much time to have a big impact.

    140 million active users tweet an average of 340 million tweets per day.

    40% of Twitter users regularly search for products via Twitter.

    86% of people who’ve posted a business complaint on Twitter expected a response.

    71% of complaints on Twitter are not responded to by the business.

    74% of people on Facebook use it daily, compared to 35% of those on Twitter.

    29% of people on Twitter follow a brand.

    39% of people on Twitter have tweeted about a brand.

    29% of people have retweeted a brand tweet.

    62% of Fortune 500 companies have an active corporate Twitter account.

    Companies on Twitter get two-times the amount of leads per month.

    Shorter hashtags on Twitter are more popular than longer ones.

    Charity Showcase

    The National Blind Children’s Society focuses on helping blind children. This U.K. society’s goal is to enable blind and partially sighted young people to achieve their educational and recreational goals. It focuses on providing educational advocacy advice, family support, and the correct equipment for each child’s home and school. For more information, check out http://www.nbcs.org.uk.

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  • 16 Reasons Why Brands, Businesses, and You Should Be Active on Facebook

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    Facebook Marketing

    This infographic showcases 16 reasons why brands, businesses, and you need to be active on Facebook. Note: It can be fun, educational, and profitable.

    32.6 million people searched for the word Facebook on Wikipedia in 2012.

    77% of people like getting exclusive offers that they can redeem via Facebook.

    74% of people on Facebook use it daily, compared to 35% of those on Twitter.

    57% of Facebook users have more than 100 friends.

    58% of Facebook users have liked a brand.

    42% of Facebook users have mentioned a brand in a status update.

    41% of Facebook users have shared a link, video or story about a brand.

    51% of people who like brands on Facebook say they’re likely to buy a product after liking them.

    Facebook posts of less than 80 characters get 27% more engagement than longer posts.

    86% of small businesses find Facebook most effective in engaging customers.

    51% of small businesses say that wall posts are the most effective Facebook tactic to reach customers.

    80% of U.S. social network users prefer to connect with brands through Facebook.

    90% of business-to-business companies are currently on Facebook.

    58% of Fortune 500 companies have a corporate Facebook Page.

    60% of Facebook users will share product information in order to cash in on a deal.

    Facebook users who like brands have more influence than those who don’t.

    Charity Showcase

    The Archaeological Conservancy is dedicated to acquiring prehistoric and historic archaeological sites in the United States and then preserving them for posterity. Since 1980, they have acquired more than 400 sites in 41 states. To donate, go to http://www.americanarchaeology.com.

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  • 16 Reasons Why Brands, Businesses, and You Need to Be Active in Social Media

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    Social Media Reasons

    This infographic showcases 16 reasons why brands, businesses, and you need to be active in social media. Ignore these reasons at your own peril.

    $30 billion – The expected size of the social media commerce market by 2015.

    62% of adults worldwide participate in social media.

    77% of online shoppers use reviews to make purchase decisions.

    68% of shoppers go to social networking sites to read product reviews.

    59% of consumers say user-generated product reviews have a significant or good impact on their buying behavior.

    85% of customers expect businesses to be active in social media.

    36% of people trust brands more when they have a social presence.

    Business that blog get 55% more web visitors and 67% more leads.

    81% of buyers reach out to friends and family members on social networking sites for advice before purchasing products.

    78% of consumers trust peer recommendations.

    Only 14% trust ads.

    50% of consumer use social networks to provide product feedback, both positive and negative.

    43% of marketers claim more sales after beginning a new social media campaign.

    Social media engagement improves brand loyalty and increases sales by as much as 40%.

    70% of online consumers in the U.S. pay attention to the opinions published on blogs, social networks, and forums.

    32% of U.S. online consumers trust such social opinions over branded ads.

    The average time on site for consumers who can share content using a social login is over 11 minutes (compared to 5 minutes without a sharing mechanism).

    Charity Showcase

    St. Jude Children’s Research Hospital helps children with serious medical problems. No family ever pays St. Jude for anything. Plus their research discoveries are shared freely with other medical groups and doctors. Donate by calling 800-4ST-JUDE or via http://www.stjude.org.

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  • Infographic: 5 Key Social Media Followers

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    Alas, the infographic has been moved, but here’s the key information:

    Early adopters, social sharers, born followers, popular powerhouses, and basement-dwelling haters all have a role to play in building your business. Identifying and engaging individuals within these groups will allow your business to better tap into the social commerce market.

    The Early Adopter – They soak up new information, trends, and products and are always the first to adopt something new (or not adopt).

    The Social Sharer – These people link to, pin, tweet, hashtag, and share anything that interests them, often among multiple social networks.

    The Born Follower – They follow and like simply because other people in their network have followed or liked you.

    The Popular Powerhouse – When they share something, they immediately attract multiple comments, retweets, and shares (often into the hundreds of reshares).

    The Basement-Dwelling Hater – Their initial impressions of almost anything are downbeat. But if you respond positively to their comments or complaints, they could fall in love with you.

    Charity Showcase

    Heifer International supplies cows and milk to needy families around the world. Their work has expanded to providing other animals as well: goats, geese and guinea pigs to bees, silkworms and water buffalo. Their goal is to end world hunger and poverty. Web: http://www.heifer.org/give.

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  • Infographic: The Path to Social Media Success in 2013

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    Another infographic died. Left abandoned. Gone. So long!

    This infographic featured a 12-month plan to boost your business’s social media presence.

    Intuit provides an easy-to-follow plan for managing your business’s social presence through each month of 2013 and answers the most common questions of How do I use it? Why should I use it? What do I say? Who has the time?

    January – Assess your social fitness.

    February – Revisit your social goals.

    March – Establish ways to measure your success.

    April – Be a better listener.

    May – Communicate in new ways.

    June – Develop your response to customers.

    July – Integrate all your social platforms (using services such as HootSuite or TweetDeck.

    August – Integrate other inbound activities.

    September – Integrate team members.

    October – Don’t be discouraged by challenges.

    November – Learn from the year-in-review.

    December – Look to the future.

    Charity Showcase

    The National Council on Alcoholism & Drug Dependence is dedicated to fighting the nation’s #1 health problem – alcoholism, drug addiction and the devastating consequences of alcohol and other drugs on individuals, families and communities. For help or more information, see http://www.ncadd.org or call 800-622-2255.

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  • How to Evaluate Your Facebook Page: A Simple Checklist

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    Facebook Page Checklist

    This infographic created by ShortStack turns a detailed checklist into a colorful graphic with a simple list of the essential elements every Facebook Page needs.

    1. Is your URL the first think listed in the About section?

    2. Do you list your social media channels in the About section?

    3. Is your cover photo well designed and does it meet Facebook guidelines?

    4. Does the cover photo have a description with a call to action?

    5. Does your profile photo reflect your brand?

    6. Are your three most important apps featured at the top of your timeline?

    7. Is your User Engagement Percentage at least 2%? User Engagement equals Talking About This number divided by Total Page Likes.

    8. Is your content strategy useful and engaging?

    9. Are you offering exclusive content?

    10. Does your page branding identify with your fans?

    11. Do you respond to fan questions and like their comments?

    12. Are you taking advantage of your industry opportunities?

    Charity Showcase

    The Tourette Syndrome Association is dedicated to finding a cure for Tourette syndrome, the neurological disorder characterized by involuntary verbal and physical tics. The National Institutes of Health estimates that 200,000 Americans have tourette syndrome. Donate via http://www.tsa-usa.org.

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  • The Best and Worst Times to Post on Major Social Networks

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    Best Times to Post

    This infographic showcases the best times and the worst times to post on the major social networks: Facebook, Twitter, LinkedIn, Google+, and Pinterest.

    These general guidelines are based on Internet users as a whole. The best times to post for your specific target audience could well be different. But this infographic is still a good starting point for deciding when you will post.

    Be sure to keep track of your analytics to verify that the times you post are really the times your audience want and expect you to post.

    Charity Showcase

    National Children’s Alliance has nearly 700 advocacy centers nationwide which help with the process of reporting and recovering from abuse. To get involved, go to http://www.nationalchildrensalliance.org or call 800-239-9950.

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  • Infographic: How to Cook Up a Winning Meme

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    How to Cook Up a Meme

    How to Cook Up a Winning Meme

    This infographic reveals that the ideal equation for the perfect meme. Perfect Meme = picture + cat + Reddit.

    The infographic, designed by Pelican PR, looks at patterns in 100 memes from 1980 to today and determines the necessary ingredients for a video or photo to take off.

    Charity Showcase

    Be an Organ Donor – More than 100 million people in the U.S. have registered as organ, eye, and tissue donors. You, too, can register by going to http://www.organdonor.gov via the U.S. Department of Health and Human Services.

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