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12 Marketing Stats about Facebook for Business

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12 Marketing Stats about Facebook for Business

42% of marketers say Facebook is critical or important to their business.

There has been a 75% increase in businesses who say Facebook is critical to their business.

62% of marketers say that social media became important to their marketing campaigns in the past 6 months.

Social media has a 100% higher lead-to-close rate compared to outbound marketing.

77% of business-to-consumer companies have acquired customers from Facebook compared to 43% of business-to-business companies.

Retail and education are the top industries that have acquired customers through Facebook.

Marketers struggle with lead generation on Facebook.

80% of US social network users prefer to connect to brands through Facebook.

Brands have seen a 46% increase in user engagement with the new business timeline.

Brands have seen a 65% increase in user engagement of interactive content with the new business timeline.

The ratio of views to shares of Facebook comments: 9 to 1.

Auto-posting to Facebook decreases likes and comments by 70%.

31 Ways to Promote Your Facebook Page:

Charity Showcase

Steve J. Wampler Foundation raises money to send kids with physical disabilities on outdoor adventures, from scuba diving to snow skiing. Week-long adventures near Lake Tahoe, California. $25 S’mores fund, $50 bait fund, $100 arts and crafts fund, $850 for one child camping. Web:

Curator: John Kremer

John Kremer on Google+

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