Infographic A Day

Tag: Vocus

  • 16 Reasons Why Brands, Businesses, and You Should Be Active on Facebook

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    Facebook Marketing

    This infographic showcases 16 reasons why brands, businesses, and you need to be active on Facebook. Note: It can be fun, educational, and profitable.

    32.6 million people searched for the word Facebook on Wikipedia in 2012.

    77% of people like getting exclusive offers that they can redeem via Facebook.

    74% of people on Facebook use it daily, compared to 35% of those on Twitter.

    57% of Facebook users have more than 100 friends.

    58% of Facebook users have liked a brand.

    42% of Facebook users have mentioned a brand in a status update.

    41% of Facebook users have shared a link, video or story about a brand.

    51% of people who like brands on Facebook say they’re likely to buy a product after liking them.

    Facebook posts of less than 80 characters get 27% more engagement than longer posts.

    86% of small businesses find Facebook most effective in engaging customers.

    51% of small businesses say that wall posts are the most effective Facebook tactic to reach customers.

    80% of U.S. social network users prefer to connect with brands through Facebook.

    90% of business-to-business companies are currently on Facebook.

    58% of Fortune 500 companies have a corporate Facebook Page.

    60% of Facebook users will share product information in order to cash in on a deal.

    Facebook users who like brands have more influence than those who don’t.

    Charity Showcase

    The Archaeological Conservancy is dedicated to acquiring prehistoric and historic archaeological sites in the United States and then preserving them for posterity. Since 1980, they have acquired more than 400 sites in 41 states. To donate, go to http://www.americanarchaeology.com.

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  • 16 Reasons Why Brands, Businesses, and You Need to Be Active in Social Media

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    Social Media Reasons

    This infographic showcases 16 reasons why brands, businesses, and you need to be active in social media. Ignore these reasons at your own peril.

    $30 billion – The expected size of the social media commerce market by 2015.

    62% of adults worldwide participate in social media.

    77% of online shoppers use reviews to make purchase decisions.

    68% of shoppers go to social networking sites to read product reviews.

    59% of consumers say user-generated product reviews have a significant or good impact on their buying behavior.

    85% of customers expect businesses to be active in social media.

    36% of people trust brands more when they have a social presence.

    Business that blog get 55% more web visitors and 67% more leads.

    81% of buyers reach out to friends and family members on social networking sites for advice before purchasing products.

    78% of consumers trust peer recommendations.

    Only 14% trust ads.

    50% of consumer use social networks to provide product feedback, both positive and negative.

    43% of marketers claim more sales after beginning a new social media campaign.

    Social media engagement improves brand loyalty and increases sales by as much as 40%.

    70% of online consumers in the U.S. pay attention to the opinions published on blogs, social networks, and forums.

    32% of U.S. online consumers trust such social opinions over branded ads.

    The average time on site for consumers who can share content using a social login is over 11 minutes (compared to 5 minutes without a sharing mechanism).

    Charity Showcase

    St. Jude Children’s Research Hospital helps children with serious medical problems. No family ever pays St. Jude for anything. Plus their research discoveries are shared freely with other medical groups and doctors. Donate by calling 800-4ST-JUDE or via http://www.stjude.org.

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  • 8 Ways to Use Super Bowl Buzz to Market Your Product or Service

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    Super Bowl Promotions

    NFL’s Super Bowl is coming soon, and you can take advantage of the big game buzz without spending $3.7 million on a 30-second commercial.

    1. Tell a story to tie your business into the super buzz. – Kiva, which helps people loan funds to entrepreneurs around the world, sent an email equating the record-breaking NFL season to its own success.

    2. Create a Super Bowl ad on a budget – and then promote it. – Post the ad on YouTube, your website, and your social networks.

    3. Hold an anti-Super Bowl event for the 200 million non-watchers. – Restaurants and bars could promise no TVs. Other stores could offer a sale during the game.

    4. Get people to come in after the game via a special promotion. – A Maryland jeweler is offering full refunds to customers who make a purchase during the week before the Super Bowl if the hometown Ravens shut out the 49ers. Small odds of that.

    5. Crash your customers’ game-watching parties. – Offer branded cups, napkins, or related items for their parties.

    6. Take a stand. – A New York bar banned the sale of Boston-based Sam Adams beer when the Giants played the New England Patriots—and earned lots of pre-game publicity.

    7. Send out email related to the big game. – Marketo emailed a simple poll asking whether the Salesforce ad was worth the cost. They got a 13.5% open rate.

    8. Don’t use the trademark Super Bowl in your promotions. – Use the term Big Game or something like Chipotle did with The Super Big Internationally Televised Professional Bowl Game.

    Charity Showcase

    Cal Farley’s Boys Ranch and Girlstown USA have given thousands of troubled kids from all over the country loving homes and a solid education in a interdenominational Christ-centered environment to help them get back on track and succeed in life. For more information, check out http://www.calfarley.org or call 800-687-3722.

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  • Infographic: 5 Key Social Media Followers

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    Alas, the infographic has been moved, but here’s the key information:

    Early adopters, social sharers, born followers, popular powerhouses, and basement-dwelling haters all have a role to play in building your business. Identifying and engaging individuals within these groups will allow your business to better tap into the social commerce market.

    The Early Adopter – They soak up new information, trends, and products and are always the first to adopt something new (or not adopt).

    The Social Sharer – These people link to, pin, tweet, hashtag, and share anything that interests them, often among multiple social networks.

    The Born Follower – They follow and like simply because other people in their network have followed or liked you.

    The Popular Powerhouse – When they share something, they immediately attract multiple comments, retweets, and shares (often into the hundreds of reshares).

    The Basement-Dwelling Hater – Their initial impressions of almost anything are downbeat. But if you respond positively to their comments or complaints, they could fall in love with you.

    Charity Showcase

    Heifer International supplies cows and milk to needy families around the world. Their work has expanded to providing other animals as well: goats, geese and guinea pigs to bees, silkworms and water buffalo. Their goal is to end world hunger and poverty. Web: http://www.heifer.org/give.

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