Infographic A Day

Tag: social media

Infographic: The Evolution of the College Student

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Check out how college students and their technology have changed during the past 50 years – From audio cassettes and handheld calculators to word processors and Sony Walkmans; from personal computers and disposable cameras to DVDs and the world wide web; all the way to today’s world of smartphones, social media, hybrid cars, iPads, and iTunes.

Charity Showcase

United Service Organizations (USO) provides support services to American fighting personal overseas (Army, Navy, Marines, and Air Force). Let the GIs know that they are not forgotten by donating via http://www.uso.org.

Curator: John Kremer

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January 22, 2013
The Best and Worst Times to Post on Major Social Networks

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This infographic showcases the best times and the worst times to post on the major social networks: Facebook, Twitter, LinkedIn, Google+, and Pinterest.

These general guidelines are based on Internet users as a whole. The best times to post for your specific target audience could well be different. But this infographic is still a good starting point for deciding when you will post.

Be sure to keep track of your analytics to verify that the times you post are really the times your audience want and expect you to post.

Charity Showcase

National Children’s Alliance has nearly 700 advocacy centers nationwide which help with the process of reporting and recovering from abuse. To get involved, go to http://www.nationalchildrensalliance.org or call 800-239-9950.

Curator: John Kremer

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January 18, 2013
Twitter Hashtags: What You Need to Know

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The hashtag (#) is used to highlight keywords or topics in a tweet. Originally created by Twitter users as a tool for categorizing messages, the hashtag is now also used by members of Pinterest, Facebook, Google+, and other social networks.

Here are a few good reasons why you should be using hashtags in your tweets, pins, and Facebook posts.

Hashtags featured keywords that help you find your target audience.

Hashtags enable you to drive interested people to your content.

Hashtags allow users to engage in targeted chats focused on shared interests.

Tweets that include hashtags receive two times more engagement than tweets without hashtags.

24% of tweets contain hashtags.

Tweets with more than two hashtags have a 17% descrease in engagement.

To locate the best hashtags to use, check out http://www.hashtags.org, http://www.twubs.com, and http://www.tagdef.com.

See also: Social Media Hashtags for Book Authors – http://bookmarketingbestsellers.com/41-social-media-hashtags-for-book-authors

Charity Showcase

Rainforest Alliance helps to protect the forests, wildlife, and people of the rain forests. Also works to provide education and healthcare to children of the rain forests. To learn more about small actions that can lead to big changes, go to http://www.rainforest-alliance.org/smallactions.

Curator: John Kremer

John Kremer on Google+

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December 31, 2012
Infographic: How to Dominate Pinterest and LinkedIn

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Here are five key strategies to help you and your company dominate LinkedIn and Pinterest:

Pinterest

Pinterest has 250 million unique visitors per month as well as 37 million unique users.

Register your Pinterest profile with WePin.org and Repinly.com.

Aim to become on of the top pin boards on one or two topics.

Use tools like PinReach and PinPuff to help identify Pinfluencers.

Always include links back to your site for the image location in the pin description.

Use Repinly, Pintics, Curalate, PinReach, and PinPuff to measure impressions and engagement.

LinkedIn

LinkedIn has 86 million unique visitors per month as well as 97 million unique users.

Start a LinkedIn group.

Be unique. Use a video or profile modules to showcase your company.

Use LinkedIn’s Skills and Expertise section to do searches to target influencers.

Direct users to your Product and Services tab on your company page.

LinkedIn has built-in analytics available 24 hours after posting to measure impressions and engagement.

Download a free white paper for more tips: http://info.awarenessnetworks.com/5-Killer-Strategies-Pinterest-LinkedIn.html

Charity Showcase

The International Rescue Committee responds within 72 hours to the world’s worst conflicts and disasters, provides emergency care and referrals for victims of sexual violence, helps refugees safely rebuild their lives via health care, education, sanitation, clean water, and more. Their New Roots nutrition program provides refugees with fresh, nutritious produce. For more information, check out http://www.rescue.org.

Curator: John Kremer

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December 30, 2012
Infographic: The On-Going Dramatic Shift to Visual Social Media

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Social media is transforming into visual social media as users are drawn more and more to visual content via Pinterest, Facebook images, Twitter image posts, and Instagram. It’s time to go visual – for every business and every website.

Here is some great advice excerpted from this infographic:

Don’t tell if you can show. Whenever possible, use visuals to share your message.

Create original visual content: quotes, checklists, tutorials, infographics, videos, slideshows.

Showcase your story. Images equal emotion and connection.

Crowdsource visual content. Encourage fans to create and share images with you.

Add back the words by adding captions and descriptions to images and videos. Use hashtags. Include your website URL on original images. Overlay a call to action.

Mix it up. Tweet images. Pin images and videos to Pinterest. Post images to Facebook. Always include images in your blog posts (that you can later pin, tweet, and post).

And here are a few valuable statistics from this infographic:

Over 70% of pins are repins on Pinterest.

44% of users are more likely to engage with brands if they post pictures than any other media.

YouTube now streams 4 billion online videos every day.

Instagram (7,302,000) has surpassed Twitter (6,868,000) for daily active mobile users, an 8.5-fold increase in 6 months.

Pinterest is now the 4th largest traffic driver worldwide.

In just 8 months, online photo editor PicMonkey averages 1.6 million visits per day and 4.3 million images edited per day.

Engagement from Instagram users is as much as 10 times greater than other platforms.

Photos on Facebook generate 53% more likes than the average post.

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Charity Showcase

The National Audubon Society works to save imperiled birds, fights climate change, and conserves wildlife habitat. For more information, go to http://www.audubon.org or call 800-274-4201.

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December 20, 2012
Infographic: Social Media Leads to Social Giving

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Just as social media has changed how we live, it’s now transforming the way we give. In fact, raising funds through social media networks was so popular this year that it is now widely referred to as social giving.

To outline the growing popularity of social giving, MDG Advertising developed an in-depth infographic that covers the gifts, groups, and givers engaged in digital donations. From the most popular platforms and profitable tactics to the growth of online movements and the rise of crowdfunding, check out this infographic to see how social giving is paying off.

Social Networks Charities Prefer for Social Giving

98% use Facebook

74% use Twitter

66% use YouTube

49% use LinkedIn

Even just promoting fundraising events on social networks can raise funds, with Twitter mentions yielding up to 10 times more money.

#GivingTuesday is the name given to the Tuesday after Thanksgiving where foundations reach out to their social media followers for online donations. #GivingTuesday earned $10 million in a single day, which was more than 50 percent higher than 2011.

The 500 crowdfunding platforms in the world increased the funds collected by 91% over 2011.

Social giving is getting respect and results worldwide. Its rapid growth is changing the face and future of charitable donations.

Charity Showcase

Helen Keller International operates in 22 countries. It’s goal is to eradicate preventable blindness and to ensure children and adults no longer suffer the debilitating effects of poor nutrition. To contribute, contact http://www.hki.org.

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December 19, 2012
Infographic: The Growing Impact of Social Media and TV

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Here are a few insights from this infographic on the growing impact of social media on watching TV, social networking, and using the Internet:

How much time are visitors spending on social networking sites per month? Here’s the answer:

Facebook – 6.75 hours

Pinterest – 1.5 hours

Tumblr – 1.5 hours

Twitter – 21 minutes

LinkedIn – 17 minutes

Google+ – 3 minutes

Here’s how Americans spend their time online and offline:

6.9 hours per month on social networking

4.8 hours per month on email, mail, and phone

21 hours per month socializing in person

15.3 hours per month taking care of household members

59.4 hours per month watching TV offline

23.1 hours per month watching TV online

TV and Internet Surfing

65% of U.S. tablet owners surf the web while watching TV.

60% of women visit a social network while watching TV.

29% use Facebook while watching TV.

61% use the Internet while watching TV.

Time Spent on Social Media

Social media accounts for 18% of time spend online.

56% of Americans have a social network profile.

22% of Americans use social media several times a day.

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Charity Showcase

The National Parks Conservation Association works to protect our national parks in the United States in order to preserve the nation’s natural, historical, and cultural heritage for generations to come. To support their efforts, contribute via http://www.npca.org.

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December 18, 2012
SEO Infographic: How SEO Has Changed

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Here are the new SEO techniques for on-site optimization: The New Way vs. The Old Way:

Keyword Targeting

Target a wider range of keywords vs. target specific keywords.

User Experience

User experience is #1 priority vs. design is separate from SEO.

Design your website to respond to mobile phones and tablets.

Be sure your page load times are fast. Load times are important not only to users but also for Google rankings.

On-Site Content

Write compelling content for your audience vs. write content for search engines.

Keyword density is not overly important vs. keyword density is crucial.

Content is diverse vs. a focus on text content.

Sell your content with your title tags vs. stuff title tags with keywords.

Schema.org and a more semantic web vs. microformat content markup.

Writers & Content Authorship

Rel: Authorship tag vs. ghost writers.

Off-Site Content

Generate highly creative sharable content vs. Outsource copywriting and spin content.

Anchor Text

Link diversity and brand links vs. aggressive exact-match anchor text.

Domain Selection

Build a long lasting brand vs. aggressive exact-match domain names.

Blog Links

High quality guest blogging vs. blog network links worked.

Directory Submissions

Manual quality checked submissions vs. automated directory submissions.

Press Releases

Strategic PR back to real PR vs. online PR for backlinks.

Blog Comments

Talk and connect with real people vs. automated blog commenting.

Social Media

Social traction correlates with links vs. links being more important than social media.

Charity Showcase

Rainforest Alliance helps to protect the forests, wildlife, and people of the rain forests. Also works to provide education and healthcare to children of the rain forests. To learn more about small actions that can lead to big changes, go to http://www.rainforest-alliance.org/smallactions.

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December 18, 2012