Infographic A Day

Tag: HubSpot

Facebook Cover Photos: Inspiration for Your Facebook Pages

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Here are a few ideas for designing your own Facebook cover images for your Facebook fan pages.

Mercedes Benz — Grab attention with a great-looking photo and muted color scheme.

KLM Royal Dutch Airlines — Align your cover photo with your profile image.

Converse — Feature your latest campaign.

Pepsi — Multiple images of your target audience draws attention.

Formlabs — Give people a sneak peak at what you can do.

Spotify — Simple, direct, and full of impact.

IDEO — Feature creativity and fun.

Vogue — Feature a well-known person that represents your brand (with permission).

The New Yorker — Use images that feature your core brand.

Charity Showcase

American Diabetes Association fights one of the fastest growing diseases in America. November is American Diabetes Month. Donate via http://www.diabetes.org or call 800-DIABETES (800-342-2383).

Curator: John Kremer

John Kremer on Google+

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November 27, 2013
HubSpot: 15 Brand-Spanking New Social Media Marketing Stats

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Ginny Soskey shared these new social media marketing stats at HubSpot:

1) U.S. Internet users spend 27% of their time on social networking sites. (Source: Experian)

2) U.S. mobile users spend 15% of their time on social networking sites. (Source: Experian)

3) Social media produces close to double the marketing leads produced by telemarketing, direct mail, pay-per-click, or trade shows (Source: HubSpot)

4) Social media converts leads 13% better than the average lead. (Source: HubSpot)

5) 74% of marketers claim that Facebook is important to their strategies for lead generation. (Source: HubSpot)

6) Companies with 1,000 or more Facebook Likes also get almost 1,400 website visits a day. (Source: HubSpot)

7) 52% of marketers generated a customer via Facebook in 2013. (Source: HubSpot)

8) Brand posts on Facebook get 50% of their reach within 30 minutes of being posted. (Source: Socialbakers)

9) 85% brand fans on Facebook recommend brands to others. (Source: Syncapse)

10) 43% of marketers have found a customer via LinkedIn in 2013. (Source: HubSpot)

11) 36% of marketers have found a customer via Twitter in 2013. (Source: HubSpot)

12) 59% of Twitter users have visited B2B tech brand sites. (Source: Compete and Twitter)

13) 25% of consumers who complain about a product on Facebook or Twitter expect a response within 1 hour. (Source: American Express)

14) Almost 46% of online users rely on social media when making a decision to buy. (Source: Nielsen)

Charity Showcase

Save the Children works to eliminate the problems that face children in the United States and the world – problems such as poverty, hunger, disease, and illiteracy. A donation of $70 provides education for one girl in Afghanistan for one year, paying for her school fees, uniforms, books, and school supplies. You can donate by going to http://www.savethechildren.org.

Curator: John Kremer

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May 1, 2013
HubSpot: 13 Reasons Why Blog Posts Are the New Ad Unit
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Here is a blogging infographic adapted from a HubSpot blog post on 13 Reasons Why the Blog Post Is the New Ad Unit.
1. Blog posts are long lasting search-optimized content.
2. Social sharing buttons extend the reach of blog posts.
3. Blog posts have permanent Internet addresses (URLs).
4. You can feature all sorts of media (infographics, videos, audios, slide shows, etc.) in blog posts.
5. Blog posts can include a call to action.
6. Targeted blog posts attract qualified leads.
7. Blog posts can be syndicated, thus traveling far and wide.
8. Email subscriptions to your blog content can grow your opt-in email lists.
9. Blog posts encourage engagement and conversations via comments.
10. Blog posts accumulate inbound links that drive organic SEO.
11. Blog posts increase website traffic.
12. Guest blog posts can expose your website to new audiences.
13. Blog posts contribute to your brand’s backlist of content.
Download a free copy of 15 Business Blogging Mistakes: http://cdn2.hubspot.net/hub/53/file-25316019-pdf/15_biz_blogging_mistakes_ebook.pdf

This infographic adapted from: http://blog.hubspot.com/why-blog-post-is-the-new-ad-unit

Charity Showcase

United Negro College Fund provides college funds for Black Americans in need of help. Motto: A mind is a terrible thing to waste. To donate, call 800-332-8623 or visit http://www.uncf.org.

Curator: John Kremer

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April 5, 2013
Cheat Sheet: Social Media Cover Photos

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This short cheat sheet, created by Desmond Wong, highlights the different dimensions you should be using for your social media cover photos on Facebook, LinkedIn, Twitter, YouTube, and Google+.

And to help make things easier, HubSpot also built free-to-download, pre-sized PowerPoint templates for each of the following social networks for you to use as your design canvas. Just add your creative to a social network’s corresponding slide, save it as an image file, and upload it ensure your design is optimized for that social network.

http://blog.hubspot.com/social-media-cover-photo-sizing-cheat-sheet

Crash Course in Visual Content Creation:
Crash Course in Visual Content Creation

Charity Showcase

Feeding America is the nation’s leading domestic hunger-relief charity supplying food to 37 million Americans every year via 200 member food banks. To donate, go to http://www.feedingamerica.org or call 800-910-5524.

Curator: John Kremer

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March 26, 2013
HubSpot: Why You Might Want to Try More Twitter Automation

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Most Twitter accounts that have millions of followers feature celebrities, well-known media outlets, sports teams, and the like.

A handful of accounts – such as @OMGFacts with 5.3 million followers, @BreakingNews with 5.2 million, @NoteBook with 4.1 million, and @WhatTheFFacts with 3.2 million – break this rule.

How did they get so many followers? The answer is simple: automation of high quality content.

Do you want more followers, then post 22 tweets per day and tweet more links.

If you want more retweets (which help attract more followers), feature links in 60 to 80% of your tweets.

For more details, see this HubSpot post: http://blog.hubspot.com/blog/tabid/6307/bid/34199/new-data-supports-the-case-for-more-twitter-automation.

Charity Showcase

In celebration of American Heart Month (February) . . . The American Heart Association works to teach people how to identify heart attacks and strokes as well as funds research and treatment for heart disease. Donate via http://www.americanheart.org, or by calling 800-242-8721.

Curator: John Kremer

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February 22, 2013
9 Eye-Opening Statistics About Spam

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Spam costs American consumers and firms nearly $20 billion each year.

43% of adults in the U.S. said that more than half of their emails are from marketers.

87 billion spam emails were sent out every day in Q3 of 2012.

Marketing emails are responsible for 70% of This Is Spam complaints.

Spam averaged 74% of all emails sent during Q3 of 2012.

40% of social media accounts are spam.

8% of social media posts are spam.

3.5 billion tweets posted to Twitter every day are spam.

69% of those who are texters say they get unwanted spam or text messages.

Charity Showcase

In celebration of American Heart Month (February) . . . The American Heart Association works to teach people how to identify heart attacks and strokes as well as funds research and treatment for heart disease. Donate via http://www.americanheart.org, or by calling 800-242-8721.

Curator: John Kremer

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February 15, 2013
20 of the Most Memorable Marketing Moments in 2012

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HubSpot put together a list of 20 memorable marketing moments in 2012 that they thought represented some monumental strides in online marketing. And then, because they are marketers, they made them into this infographic.

January 10 – Google announce a shift in personalization, pushing Google+ social data and user profiles to search engines.

February 14 – Pinterest reaches 11 million unique visits per month.

February 27 – Brad Keselowski tweets from his car during a race at NASCAR’s Daytona 500 – and gains more than 100,000 followers.

March 5 – The Stop Kony campaign launces and goes viral with 94 million YouTube views.

April 9 – Facebook buys Instagram, a sign that visual content rules the Internet.

May 1 – SEOmoz announces $18 million in funding with a meme-packed press release.

May 18 – Facebook goes public

June 29 – Twitter and LinkedIn disable automatic posting of tweets to LinkedIn.

August 8 – American gymnist McKayla Maroney’s scowl becomes a meme legend from the 2012 Summer Olympics.

August 28 – Hubspot hosts the world’s largest inbound marketing event, InBound 2012 (self-serving listing).

September 16 – HootSuite acquires Seesmic Twitter management tool.

October 4 – Facebook signs up its 1 billionth user.

October 22 – Yahoo! announces that it will transform into a mobile and technology focused company.

October 28 – The San Francisco Giants engage social media so effectively during the baseball World Series that received a 99 Klout score.

November 4 – HubSpot raises $35 million in additional funding (self-serving listing).

November 6 – The U.S. presidential election was the most tweeted political event in history (with more than 20 million tweets).

November 6 – The photo of Obama hugging Michelle was the most popular image ever posted to Facebook or Twitter.

November 12 – The Oxford American Dictionary names GIF the word of the year.

November 24 – Psy’s Gangnam Style becomes the most watched video ever on YouTube with more than 800 million.

December 31 – After 80 years as a print magazine, Newsweek switches to online only.

Charity Showcase

The United States Olympic Committee invests in activities to help Olympic caliber athletes to reach their fullest potential. To contribute to the success of American Olympic athletes, go to http://support.teamusa.org/give or call 888-222-2313.

Curator: John Kremer

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December 31, 2012
12 Crucial Elements Every Homepage Should Have

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Your home page is probably the most important page on your website. Because so much of your website traffic goes first to your home page, it’s crucial for that page to convert visits into leads and sales.

These 12 elements are critical to an effective home page conversion rate.

1. Headline – A clear and simple headline will tell visitors what your site is all about.

2. Sub-Headline – Showcase your offer in clear language.

3. Benefits – Describe why what you offer matters.

4. Calls to Action – Include multiple calls to action so visitors clearly know what you’d like them to do.

5. Features – Besides noting the benefits of your website, also showcase its features.

6. Customer Proof – Feature testimonials from previous users of your site.

7. Success Indicators – Feature success stories, awards, and other recognitions.

8. Navigation – Set up a simple, clear navigation so visitors can find the content you want them to find.

9. Supporting Image – Videos or clear images featuring what you offer support those visitors who are visually oriented.

10. Content Offer – Offer a piece of great content to encourage visitors to sign up for your newsletter. An ebook or whitepaper works best.

11. Resources – The vast majority of first-time visitors are not ready to buy. If you want them to come back, offer them a good number of resource pages that will bring them back for more.

12. Secondary Calls to Action – Include additional calls to action as visitors scroll down your page – in your sidebars, the end of your blog posts, in the footer of your page, etc.

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December 1, 2012