Infographic: 6 No-No’s in Designing Your Brand Image
Infographic: 6 No-No’s in Designing Your Brand Image
Avoid Negative Messages – For example, down arrows are perceived as negative images.
Don’t Isolate Customers – Some symbols you might incorporate into your brand could make potential customers feel awkward (such as fish or rainbows).
Avoid Irrelevancy – Make sure your brand image actually matches your message. For example, what’s the goose doing in the Wawa logo.
Don’t Send an Inconsistent Message – There are brands, for example, where a crest logo simply doesn’t work, like dog kennels.
Avoid Generic Images – Generic images make for very bland logos that don’t stand out. For example, what’s with the green block in H&R Block’s brand? Yes, it’s a block but really bland.
Don’t Mess Up – Some images within a brand logo can be really suggestive. For example, check out these two logos:
Source: http://designfestival.com/5-shapes-symbols-and-concepts-to-avoid-in-your-brand
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