Infographic A Day

Category: Internet Marketing

Infographics having to do with online marketing, Internet marketing, and related subjects.

21 Rules for Getting Results with Your Social Media Marketing

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Here are 21 key tips for getting the results you want with your social media marketing activities.

1. There are no shortcuts.

2. Contribute.

3. Position yourself as an expert.

4. Engage in meaningful conversation.

5. Activity and productivity are not the same.

6. Quality always wins over quantity.

7. Don’t spam.

8. Be real.

9. Conversation is always two ways.

10. Take time to build relationships.

11. Access does not equal entitlement.

12. Be adaptable.

13. Measure your efforts and adjust.

14. Enrich people’s lives.

15. Use images and multimedia.

16. Follow up on connections.

17. Mind your manners.

18. Be patient.

19. Don’t spread yourself thin.

20. Blog regularly.

21. Have fun!

For a detailed explanation, go here: http://socialmetricspro.com/social-media/21-rules-for-effective-social-media-marketing-strategies/2173

Charity Showcase

In celebration of American Heart Month (February) . . . The American Heart Association works to teach people how to identify heart attacks and strokes as well as funds research and treatment for heart disease. Donate via http://www.americanheart.org, or by calling 800-242-8721.

Curator: John Kremer

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February 23, 2013
Infographic: The History of Facebook

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Here is a short history of Facebook’s development as recorded by MyLife:

October 23, 2003: Facebook origins begin when Mark Zuckerberg launched Facemash.com.

September 13, 2003: Aaron Greenspan first conceived of The Facebook as a feature of houseSystem at Harvard.

December 2003: Zuckerberg begins working on HarvardConnection.com for the Winklevoss twins.

January 11, 2004: Zuckerberg registered thefacebook.com domain.

February 4, 2004: TheFacebook.com launches at Harvard out of Zuckerberg’s dorm room. 1,200 students signed up within 24 hours.

March 2004: Facebook expands to Stanford, Columbia, and Yale.

June 2004: Facebook is available on 30 campuses with 150,000 registered users.

June 2004: Peter Theil becomes Facebook’s first investor for $500,000 and 10.2% of the company.

June 2004: Sean Park becomes president of Facebook.

December 30, 2004: Facebook hits 1 million members.

May 2005: Accel Partners invests $12.7 million.

August 2005: Facebook officially becomes Facebook.com.

December 11, 2005: Australian and New Zealand universities were added to Facebook.

September 26, 2006: Facebook opens to anyone over the age of 12 with a valid email address.

October 24, 2007: Microsoft invests $240 million for a 1.6% share in Facebook.

June 2008: Facebook settles lawsuits to clear all rights.

October 2008: Facebook sets up international headquarters in Dublin, Ireland.

May 2009: Facebook surpasses MySpace in U.S. based traffic.

August 2009: Facebook acquires FriendFeed.

September 2009: Facebook becomes cash flow positive.

April 2, 2010: Facebook acquires Divvy-shot, a photo-sharing website.

April 19, 2010: Facebook introduces Community Pages.

April 21, 2010: Facebook introduces Personalization.

October 1, 2010: The Social Network movie is released.

February 2011: Facebook adds a civil union option (for gay partnerships).

June 2011: Facebook partners with Skype to offer video chat.

December 22, 2011: Facebook launches Facebook Timeline.

February 1, 2012: Facebook files for an IPO (initial public offering).

April 2012: Facebook acquires Instagram for $1 billion.

May 2012: Facebook goes public, valuing it at $104 billion.

October 2012: Facebook reaches 1 billion users.

January 2013: Facebook rolls out Facebook Graph Search.

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February 22, 2013
Online Services: Most Used, Most Trusted, and Most Sharable

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This infographic showcases the online services (websites, blogs, and social networks) that consumers use, trust, and share from.

Here are a few of the main conclusions:

YouTube and Facebook are among the online services most used by consumers.

News sites and Facebook are among the most trusted online services used by consumers.

Facebook and YouTube are among the online services most used by consumers to share things they like.

Download the full Technorati report here: http://technoratimedia.com/wp-content/uploads/2013/02/tm2013DIR.pdf.

Charity Showcase

In celebration of American Heart Month (February) . . . The American Heart Association works to teach people how to identify heart attacks and strokes as well as funds research and treatment for heart disease. Donate via http://www.americanheart.org, or by calling 800-242-8721.

Curator: John Kremer

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February 22, 2013
HubSpot: Why You Might Want to Try More Twitter Automation

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Most Twitter accounts that have millions of followers feature celebrities, well-known media outlets, sports teams, and the like.

A handful of accounts – such as @OMGFacts with 5.3 million followers, @BreakingNews with 5.2 million, @NoteBook with 4.1 million, and @WhatTheFFacts with 3.2 million – break this rule.

How did they get so many followers? The answer is simple: automation of high quality content.

Do you want more followers, then post 22 tweets per day and tweet more links.

If you want more retweets (which help attract more followers), feature links in 60 to 80% of your tweets.

For more details, see this HubSpot post: http://blog.hubspot.com/blog/tabid/6307/bid/34199/new-data-supports-the-case-for-more-twitter-automation.

Charity Showcase

In celebration of American Heart Month (February) . . . The American Heart Association works to teach people how to identify heart attacks and strokes as well as funds research and treatment for heart disease. Donate via http://www.americanheart.org, or by calling 800-242-8721.

Curator: John Kremer

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February 22, 2013
9 Eye-Opening Statistics About Spam

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Spam costs American consumers and firms nearly $20 billion each year.

43% of adults in the U.S. said that more than half of their emails are from marketers.

87 billion spam emails were sent out every day in Q3 of 2012.

Marketing emails are responsible for 70% of This Is Spam complaints.

Spam averaged 74% of all emails sent during Q3 of 2012.

40% of social media accounts are spam.

8% of social media posts are spam.

3.5 billion tweets posted to Twitter every day are spam.

69% of those who are texters say they get unwanted spam or text messages.

Charity Showcase

In celebration of American Heart Month (February) . . . The American Heart Association works to teach people how to identify heart attacks and strokes as well as funds research and treatment for heart disease. Donate via http://www.americanheart.org, or by calling 800-242-8721.

Curator: John Kremer

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February 15, 2013
Infographic: Content Marketing vs. Traditional Advertising

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Another infographic gone for good. Alas. But good content below:

Content marketing is starting to rival traditional advertising as a tool for companies to begin relationships with new customers. The following marketing infographic from Marketo outlines some of the new tactics and promotional strategies being used by companies to reach more people online.

To carry out a social media strategy, business are using the following tactics (by percentage): non-blogging social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogs (51%), white papers (43%), webinars (42%), print magazines (42%), videos (41%), microsites (30%), print newsletters (25%), podcasts (16%), digital magazines (15%), mobile (11%), virtual conferences (11%), and ebooks (9%).

Companies with less than ten employees use, on average, 6 of the above tactics.

Companies use the following social networks to distribute and promote their content: 55% Twitter, 54% Facebook, 51% LinkedIn, 38% YouTube, and 8% other. [Obviously this research was done before Pinterest boomed.]

The biggest challenges facing content marketers include the following:

36% producing engaging content

21% producing enough content

20% budget to produce content

11% lack of top executive buy-in

9% producing a variety of content

Content marketing budgets are growing: 51% of businesses are increasing spending over the next 12 months, 45% are maintaining their current level of spending, and only 2% are planning to decrease their content marketing spending.

Charity Showcase

In celebration of American Heart Month (February) . . . The American Heart Association works to teach people how to identify heart attacks and strokes as well as funds research and treatment for heart disease. Donate via http://www.americanheart.org, or by calling 800-242-8721.

Curator: John Kremer

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February 14, 2013
Happy Birthday YouTube: From Zero to 4 Billion Videos a Day

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To show appreciation for YouTube on its birthday (Valentine’s Day), Shorty Media created a wonderful infographic documenting the journey of the YouTube over the past eight years.

YouTube History

YouTube was founded on Valentine’s Day, 2005.

The first YouTube video was titled “Me at the Zoo” (April 2005).

Google bought YouTube for $1.65 billion in October, 2006.

YouTube broke 1 billion video views a day in October, 2009.

The first full HD was released in November, 2009.

YouTube broke 2 billion video views a day in May, 2010.

Trueview ads were launched in 2010.

YouTube broke 3 billion video views a day in May, 2011.

YouTube reached 4 billion daily video views in December, 2012.

Gangam Style – PSY was the first YouTube video to reach 1 billion views.

YouTube Today

800 million+ unique visitors hit YouTube every month.

72 hours of video are uploaded every minute.

YouTube is the #2 search engine (larger than Bing, Yahoo, ASK, and Yahoo combined).

46,296 YouTube videos are viewed every second.

4 billion hours of video are watched every month.

Charity Showcase

In celebration of American Heart Month (February) . . . The American Heart Association works to teach people how to identify heart attacks and strokes as well as funds research and treatment for heart disease. Donate via http://www.americanheart.org, or by calling 800-242-8721.

Curator: John Kremer

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February 14, 2013
Making Friends: The Essence of Marketing

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All of marketing ultimately comes down to one thing: creating relationships.

Here are four key tips to help you create effective business relationships:

1. Create your Kremer 100 list. Don’t try to be friends with thousands or millions of people. You can’t do it. Focus on 100 key media and marketing contacts.

2. Be persistent. Once you’ve developed a database of key contacts, you must be in touch with them on a regular basis — at least once a month. Tell them something new with each contact.

3. Create a word-of-mouth army. Since 80% of all books are sold by word-of-mouth, your primary goal in marketing your books is to create a core group of people who will spark that word-of-mouth.

4. Become a people person. If you are going to become a successful book promoter, you will have to cultivate a fun feeling when you go out into the public. If you genuinely care about people, you will have no problem facing the public. Just open your heart and let it out.

For more details, see the complete blog post at http://bookmarketingbestsellers.com/the-essence-of-book-marketing-making-real-friends.

Charity Showcase

In celebration of American Heart Month (February) . . . The American Heart Association works to teach people how to identify heart attacks and strokes as well as funds research and treatment for heart disease. Donate via http://www.americanheart.org, or by calling 800-242-8721.

Curator: John Kremer

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February 11, 2013