Infographics on business, finance, real estate, entrepreneurship, etc.
Because it costs charities about $15 per gift (according to the National Center for Charitable Statistics), giving charities small gifts really doesn’t pay off. It’s better if you give larger gifts to few charities than smaller gifts to a wide number of charities.
Autism Inclusion Resources works with airlines and airports to make air travel easier for autistic children and their families. Details at http://www.autismir.com.
Infographic: These predictions for ebook publishing in 2013 are excerpted from a recent blog post by Mark Coker of Smashwords.
1. Ebooks as a percentage of overall trade book sales in the US should hit 45%.
2. 2013 will be the first year unit volume of ebooks exceeds print.
3. The current glut of books will become even more pronounced.
4. It’ll get tougher to sell books. All authors will need to up their game.
5. Publishers, in search of Black Swans, will lose authors to self-publishing platforms.
6. Overall ebook prices will decline, though author brands will retain pricing power.
7. Passive discoverability trumps other book marketing methods.
8. Tablets will become the new paper as ereaders becomes niche products.
9. Global will be the biggest story of 2013 for indie authors.
10. Amazon, Apple, Barnes & Noble and Kobo will redouble global expansion efforts.
11. Apple iBookstore will be the breakout story of 2013 ebook retailing.
12. Amazon’s global ebook market share will decline.
13. Barnes & Noble and its Nook will rise again like a Phoenix.
14. In the self-publishing gold rush, more money will be made in author services than in book sales.
15. Pearson/Penguin/Random House/Simon & Schuster will either cut bait on Author Solutions or ride this anchor to the bottom of the sea.
16. The Big 6 will become the Big 4 as bean counters take over the farm.
17. The stigma of Big 6 (or Big 4 or Big 3) publishers will increase as the prior stigma of self-publishing evaporates.
18. EPUB 3 will disappoint.
19. Ebook subscription offerings will face uphill slog.
20. Indie authors are poised to capture a growing percentage of the library ebook market.
21. Indie ebooks will start driving more film and television projects.
Source: http://blog.smashwords.com/2012/12/mark-cokers-2013-book-publishing.html
Secondary Source: http://bookmarketingbestsellers.com/mark-coker-ebook-publishing-predictions-for-2013
The Secrets to Ebook Publishing Success: https://www.smashwords.com/books/download/145431/1/latest/0/0/the-secrets-to-ebook-publishing-success.pdf
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Just as social media has changed how we live, it’s now transforming the way we give. In fact, raising funds through social media networks was so popular this year that it is now widely referred to as social giving.
To outline the growing popularity of social giving, MDG Advertising developed an in-depth infographic that covers the gifts, groups, and givers engaged in digital donations. From the most popular platforms and profitable tactics to the growth of online movements and the rise of crowdfunding, check out this infographic to see how social giving is paying off.
Social Networks Charities Prefer for Social Giving
98% use Facebook
74% use Twitter
66% use YouTube
49% use LinkedIn
Even just promoting fundraising events on social networks can raise funds, with Twitter mentions yielding up to 10 times more money.
#GivingTuesday is the name given to the Tuesday after Thanksgiving where foundations reach out to their social media followers for online donations. #GivingTuesday earned $10 million in a single day, which was more than 50 percent higher than 2011.
The 500 crowdfunding platforms in the world increased the funds collected by 91% over 2011.
Social giving is getting respect and results worldwide. Its rapid growth is changing the face and future of charitable donations.
Helen Keller International operates in 22 countries. It’s goal is to eradicate preventable blindness and to ensure children and adults no longer suffer the debilitating effects of poor nutrition. To contribute, contact http://www.hki.org.
Each year, the holidays bring out consumers looking for great gifts and good deals. Yet long before the masses hit the malls, marketers have their eyes on spotting the shopping trends of the season that will determine the direction of their holiday marketing efforts. To offer these marketers the gift of guidance, MDG Advertising created the following festive infographic.
Holiday Marketing Trends
More than 30% of retailers started advertising their Black Friday deals earlier in 2012 than in 2011.
In 2012, 42% of retailers started Christmas advertising in October.
More consumers started their holiday shopping prior to November (43% in 2012 vs. 34% in 2011).
Mobile users are using their devices as tools for holiday shopping:
42% check for sales and specials.
41% look for competitive pricing on Amazon.
37% browse online stores for products they are interested in.
37% look up store information.
33% search for product ratings and reviews.
People using tablets to shop online spend an average of $111 while desktop computer users spend only $96.
98% of holiday shoppers do at least a portion of their shopping online.
Online sales in November and December 2012 are expected to reach almost $55 billion.
57% of Americans are expected to be shopping the day after Christmas, so it makes sense to continue advertising after the holiday.
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The Cystic Fibrosis Foundation works for the development of a means to cure and control cystic fibrosis while at the same time works to improve the quality of life for those young people affected by the disease. To donate, go to http://65roses.cff.org or call 866-347-2345.
Cystic fibrosis is a genetic disease affecting 30,000 children and adults in the United States.
Cystic fibrosis causes the body to produce abnormally thick and sticky mucus, which clogs the lungs and leads to life-threatening lung infections.
One in 3,900 children in the U.S. is born with with cystic fibrosis.
More than 10 million Americans are unknowing, symptomless carriers of a copy of the defective CF gene.
An individual must inherit two defective copies of the CF gene (one from each parent) to have cystic fibrosis.
65 Roses® is what little children suffering from cystic fibrosis often call their disease. But making it easier to say does not make it easier to live with.
Is social media marketing effective? That’s the question being asked as more and more businesses are investing in social media marketing.
With no standard means of measurement, there’s a variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that lead to the success of social media marketing.
Here are a few of the stats revealed in this new infographic:
76% of businesses are using social networking for business objectives.
45% of social media marketers use social media to form new partnerships.
64% of companies have hired someone via social media.
Social media marketing is measured by the following metrics:
68% site traffic
66% conversion
63% number of fans or members
63% number of positive customer mentions
50% number of contributors
50% revenue
43% number of page views
42% number of posts
41% number of mentions
23% average value of orders
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The Multiple Sclerosis Association of America works to find a cure or treatment for multiple sclerosis. To contribute, go to http://www.msassociation.org or call 800-532-7667.
Did you know that multiple sclerosis . . .
Affects more than 400,000 Americans?
Affects women by a margin of 2 to 1 over men?
Affects people from ages 15 through 60+?
Affects the central nervous system?
And is the most common neurological disorder diagnosed in young adults?
1. Don’t let your assumptions determine who you are.
2. Don’t waste time yearning for flawless bosses. Every day tell yourself that you will meet a dingbat, a jerkweed, a weakling, a chump, and a scoundrel. Be ready for them.
3. Don’t pay for a course from a so-called online university. Take free online classes offered by Harvard, Brown, Duke, Stanford, and others on Coursera.org & EDx.org.
4. Don’t crash industry cocktail parties. Meet a smarter bunch of people by crashing $5,000-a-plate lunches.
5. Run through museums. You’ll get great ideas faster.
6. Don’t jump out of an airplane unless you tape your ankles first.
7. Listen to your fantasies, not your dreams.
8. Don’t take up a new hobby unless it frightens you.
9. Don’t take a pole-dancing class. Just stare into the eyes of men on a subway for the same effect.
E. Jean Carroll, columnist, Ask E. Jean for Elle Magazine: http://www.elle.com/life-love/ask-e-jean/ask-e-jean-reinvent-yourself
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Mulu is the world’s largest network of users and publishers who curate and share shoppable content for a cause.When someone buys a posted item, the nonprofit you select gets a percentage of the sale. Check out this ecommerce-charity site here: http://www.mulu.me.
Alas, another infographic bites the dust.
Liking is one of the primary ways people let others know their tastes and preferences online. Lately there’s been a lot of debate about the value of a Facebook Like. With competing opinions on the value of a Like, Lab42 decided to investigate Likes further. They surveyed 1,000 social media users to discover how liking a brand influences the consumer experience. This infographic reveals the results of their survey.
87% of people have like a brand on Facebook.
Those who have liked a brand say that Facebook is a good place to interact with brands and companies.
35% of Likers feel brands listen to them more on Facebook.
69% of Facebook users have Liked a brand simply because a friend did.
The biggest motivators to get a person to Like a brand on Facebook:
34% responded to promotions and discounts.
21% responded to free giveaways.
14% responded because they were already loyal customers.
11% responded because they trusted the brand.
20% had other reasons for Liking a brand.
The Top three ways that consumers interact with brands on Facebook: Print off coupons. Like or comment on a brand’s page. Learn about new products.
77% of people have saved money as a result of Liking a brand on Facebook.
17% of Likers have save $100 or more by Liking brands on Facebook.
74% of Likers have unliked a brand because the brand posted too frequently, or the user stopped liking the brand, or the user had a bad customer experience.
The top three products people are embarrassed to Like: adult novelty items, diet or weight loss products, and health and wellness brands.
The top 4 reasons people don’t Like brands on Facebook:
47% say that brands clutter their newsfeed.
36% say they don’t want to be contacted by brands.
30% are concerned about their privacy.
27% only post things relevant to their lives.
GlobalGiving Foundation connects benefactors with people who are seeking to make significant improvements in their communities or around the world. It provides an online marketplace for small groups to solicit funds for their causes. Check it out at http://www.globalgiving.org.
A viral YouTube video can increase sales and take a brand from unknown to a superstar. So what brand-based videos went viral in 2010? Check out this infographic from the Viral Ad Network.
Some of the most viral brand videos of 2010: Will It Blend? iPad / The Twilight Saga: Eclipse Preview / Old Spice Questions / FIFA World Cup / Adidas Originals / Nike Write the Future
Facebook generates 10 times the number of shares as Twitter.
Most viral videos have a shelf life of one to two weeks and then taper off quickly.
The most viral brands: Nike, FIFA, Old Spice, Twilight, Blendtec, Apple, Google, Call of Duty, Adidas, and Adobe.
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CARE Partners for Change is a monthly giving program to feed children and provide safe water for families around the world. Their motto: Defending dignity. Fighting poverty. To donate monthly, go to http://www.care.org/partners.