Infographic A Day

Tag: Pinterest

The Best and Worst Times to Post on Major Social Networks

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This infographic showcases the best times and the worst times to post on the major social networks: Facebook, Twitter, LinkedIn, Google+, and Pinterest.

These general guidelines are based on Internet users as a whole. The best times to post for your specific target audience could well be different. But this infographic is still a good starting point for deciding when you will post.

Be sure to keep track of your analytics to verify that the times you post are really the times your audience want and expect you to post.

Charity Showcase

National Children’s Alliance has nearly 700 advocacy centers nationwide which help with the process of reporting and recovering from abuse. To get involved, go to http://www.nationalchildrensalliance.org or call 800-239-9950.

Curator: John Kremer

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January 18, 2013
20 of the Most Memorable Marketing Moments in 2012

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HubSpot put together a list of 20 memorable marketing moments in 2012 that they thought represented some monumental strides in online marketing. And then, because they are marketers, they made them into this infographic.

January 10 – Google announce a shift in personalization, pushing Google+ social data and user profiles to search engines.

February 14 – Pinterest reaches 11 million unique visits per month.

February 27 – Brad Keselowski tweets from his car during a race at NASCAR’s Daytona 500 – and gains more than 100,000 followers.

March 5 – The Stop Kony campaign launces and goes viral with 94 million YouTube views.

April 9 – Facebook buys Instagram, a sign that visual content rules the Internet.

May 1 – SEOmoz announces $18 million in funding with a meme-packed press release.

May 18 – Facebook goes public

June 29 – Twitter and LinkedIn disable automatic posting of tweets to LinkedIn.

August 8 – American gymnist McKayla Maroney’s scowl becomes a meme legend from the 2012 Summer Olympics.

August 28 – Hubspot hosts the world’s largest inbound marketing event, InBound 2012 (self-serving listing).

September 16 – HootSuite acquires Seesmic Twitter management tool.

October 4 – Facebook signs up its 1 billionth user.

October 22 – Yahoo! announces that it will transform into a mobile and technology focused company.

October 28 – The San Francisco Giants engage social media so effectively during the baseball World Series that received a 99 Klout score.

November 4 – HubSpot raises $35 million in additional funding (self-serving listing).

November 6 – The U.S. presidential election was the most tweeted political event in history (with more than 20 million tweets).

November 6 – The photo of Obama hugging Michelle was the most popular image ever posted to Facebook or Twitter.

November 12 – The Oxford American Dictionary names GIF the word of the year.

November 24 – Psy’s Gangnam Style becomes the most watched video ever on YouTube with more than 800 million.

December 31 – After 80 years as a print magazine, Newsweek switches to online only.

Charity Showcase

The United States Olympic Committee invests in activities to help Olympic caliber athletes to reach their fullest potential. To contribute to the success of American Olympic athletes, go to http://support.teamusa.org/give or call 888-222-2313.

Curator: John Kremer

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December 31, 2012
Twitter Hashtags: What You Need to Know

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The hashtag (#) is used to highlight keywords or topics in a tweet. Originally created by Twitter users as a tool for categorizing messages, the hashtag is now also used by members of Pinterest, Facebook, Google+, and other social networks.

Here are a few good reasons why you should be using hashtags in your tweets, pins, and Facebook posts.

Hashtags featured keywords that help you find your target audience.

Hashtags enable you to drive interested people to your content.

Hashtags allow users to engage in targeted chats focused on shared interests.

Tweets that include hashtags receive two times more engagement than tweets without hashtags.

24% of tweets contain hashtags.

Tweets with more than two hashtags have a 17% descrease in engagement.

To locate the best hashtags to use, check out http://www.hashtags.org, http://www.twubs.com, and http://www.tagdef.com.

See also: Social Media Hashtags for Book Authors – http://bookmarketingbestsellers.com/41-social-media-hashtags-for-book-authors

Charity Showcase

Rainforest Alliance helps to protect the forests, wildlife, and people of the rain forests. Also works to provide education and healthcare to children of the rain forests. To learn more about small actions that can lead to big changes, go to http://www.rainforest-alliance.org/smallactions.

Curator: John Kremer

John Kremer on Google+

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December 31, 2012
Infographic: How to Dominate Pinterest and LinkedIn

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Here are five key strategies to help you and your company dominate LinkedIn and Pinterest:

Pinterest

Pinterest has 250 million unique visitors per month as well as 37 million unique users.

Register your Pinterest profile with WePin.org and Repinly.com.

Aim to become on of the top pin boards on one or two topics.

Use tools like PinReach and PinPuff to help identify Pinfluencers.

Always include links back to your site for the image location in the pin description.

Use Repinly, Pintics, Curalate, PinReach, and PinPuff to measure impressions and engagement.

LinkedIn

LinkedIn has 86 million unique visitors per month as well as 97 million unique users.

Start a LinkedIn group.

Be unique. Use a video or profile modules to showcase your company.

Use LinkedIn’s Skills and Expertise section to do searches to target influencers.

Direct users to your Product and Services tab on your company page.

LinkedIn has built-in analytics available 24 hours after posting to measure impressions and engagement.

Download a free white paper for more tips: http://info.awarenessnetworks.com/5-Killer-Strategies-Pinterest-LinkedIn.html

Charity Showcase

The International Rescue Committee responds within 72 hours to the world’s worst conflicts and disasters, provides emergency care and referrals for victims of sexual violence, helps refugees safely rebuild their lives via health care, education, sanitation, clean water, and more. Their New Roots nutrition program provides refugees with fresh, nutritious produce. For more information, check out http://www.rescue.org.

Curator: John Kremer

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December 30, 2012
Infographic: Social Network Use in the United States

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This infograph showcases monthly use of social networks in the United States: Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Google+, and MySpace.

Facebook gets 167 million unique visitors every month. Those users spend an average of 6 and 1/3 hours on Facebook.

Twitter gets 39 million unique visitors every month who spend a little over 20 minutes on Twitter per month.

Pinterest gets 12 million unique visitors every month who spend over an hour per month on the network.

Americans spend more than 100,000 years every month on Facebook.

Charity Showcase

Scholarship America is the country’s largest provider of college scholarships and financial aid to students. They have awarded $2.9 billion to 1.9 million students over its 54 years. Its Dollars for Scholars program has almost 1,100 local chapters. To donate, go to http://www.scholarshipamerica.org.

Curator: John Kremer

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December 24, 2012
Infographic: The On-Going Dramatic Shift to Visual Social Media

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Social media is transforming into visual social media as users are drawn more and more to visual content via Pinterest, Facebook images, Twitter image posts, and Instagram. It’s time to go visual – for every business and every website.

Here is some great advice excerpted from this infographic:

Don’t tell if you can show. Whenever possible, use visuals to share your message.

Create original visual content: quotes, checklists, tutorials, infographics, videos, slideshows.

Showcase your story. Images equal emotion and connection.

Crowdsource visual content. Encourage fans to create and share images with you.

Add back the words by adding captions and descriptions to images and videos. Use hashtags. Include your website URL on original images. Overlay a call to action.

Mix it up. Tweet images. Pin images and videos to Pinterest. Post images to Facebook. Always include images in your blog posts (that you can later pin, tweet, and post).

And here are a few valuable statistics from this infographic:

Over 70% of pins are repins on Pinterest.

44% of users are more likely to engage with brands if they post pictures than any other media.

YouTube now streams 4 billion online videos every day.

Instagram (7,302,000) has surpassed Twitter (6,868,000) for daily active mobile users, an 8.5-fold increase in 6 months.

Pinterest is now the 4th largest traffic driver worldwide.

In just 8 months, online photo editor PicMonkey averages 1.6 million visits per day and 4.3 million images edited per day.

Engagement from Instagram users is as much as 10 times greater than other platforms.

Photos on Facebook generate 53% more likes than the average post.

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Charity Showcase

The National Audubon Society works to save imperiled birds, fights climate change, and conserves wildlife habitat. For more information, go to http://www.audubon.org or call 800-274-4201.

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December 20, 2012
Infographic: Homeowners vs. Real Estate Agents

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Selling your home? Did you agree with your real estate agent’s suggested list price?

Here’s an infographic via Money.com on whether or not homeowners agree with their real estate agents on the suggested list price for their home. Here are the results:

80% of homeowners say their homes are worth more than their agents think.

14% of homeowners agree with their real estate agents.

6% of homeowners say their home is actually worth less than their agents suggest.

Where do you fall? Do you side with other homeowners? Or do you side with the real estate agents?

As a home buyer, I’d always side with the agent. As a home owner, I would always ask the agent to set a higher suggested list price for my home (because, of course, I will always think it’s worth more since I know its true value as a home).

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Charity Showcase

The Humane Society of the United States works to care for animals, especially pets, and protects them from cruelty. They are the largest animal protection agency in the U.S. On average, the Human Society improves the lives of 76,000 animals every year. To find out more and to donate, go to http://www.humanesociety.org.

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December 6, 2012
27 Social Media Facts and Statistics for 2012

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The social web continues to grow. These facts and statistics can help you to focus on those social networks that could produce the most value and impact for your blog, website, or project.

This infographic is based on facts and stats compiled by Danny Brown of Jugnoo at http://dannybrown.me/2012/06/06/52-cool-facts-social-media-2012.

The infographic itself was produced by Go-Globe.com: http://www.go-globe.com/blog/social-media-facts.

For a discussion of these facts as they apply to marketing books and promoting book authors, see John Kremer’s analysis on his Book Marketing Bestsellers blog: http://bookmarketingbestsellers.com/social-media-and-book-authors-stats-and-facts.

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November 29, 2012