Infographic A Day

Tag: MDG Advertising

  • Infographic: Social Media Leads to Social Giving

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    Social Media Leads to Social Giving

    Just as social media has changed how we live, it’s now transforming the way we give. In fact, raising funds through social media networks was so popular this year that it is now widely referred to as social giving.

    To outline the growing popularity of social giving, MDG Advertising developed an in-depth infographic that covers the gifts, groups, and givers engaged in digital donations. From the most popular platforms and profitable tactics to the growth of online movements and the rise of crowdfunding, check out this infographic to see how social giving is paying off.

    Social Networks Charities Prefer for Social Giving

    98% use Facebook

    74% use Twitter

    66% use YouTube

    49% use LinkedIn

    Even just promoting fundraising events on social networks can raise funds, with Twitter mentions yielding up to 10 times more money.

    #GivingTuesday is the name given to the Tuesday after Thanksgiving where foundations reach out to their social media followers for online donations. #GivingTuesday earned $10 million in a single day, which was more than 50 percent higher than 2011.

    The 500 crowdfunding platforms in the world increased the funds collected by 91% over 2011.

    Social giving is getting respect and results worldwide. Its rapid growth is changing the face and future of charitable donations.

    Charity Showcase

    Helen Keller International operates in 22 countries. It’s goal is to eradicate preventable blindness and to ensure children and adults no longer suffer the debilitating effects of poor nutrition. To contribute, contact http://www.hki.org.


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  • Infographic: Holiday Buying Trends Marketers Shouldn’t Ignore

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    Holiday Marketing Trends

    Each year, the holidays bring out consumers looking for great gifts and good deals. Yet long before the masses hit the malls, marketers have their eyes on spotting the shopping trends of the season that will determine the direction of their holiday marketing efforts. To offer these marketers the gift of guidance, MDG Advertising created the following festive infographic.

    Holiday Marketing Trends

    More than 30% of retailers started advertising their Black Friday deals earlier in 2012 than in 2011.

    In 2012, 42% of retailers started Christmas advertising in October.

    More consumers started their holiday shopping prior to November (43% in 2012 vs. 34% in 2011).

    Mobile users are using their devices as tools for holiday shopping:

    42% check for sales and specials.

    41% look for competitive pricing on Amazon.

    37% browse online stores for products they are interested in.

    37% look up store information.

    33% search for product ratings and reviews.

    People using tablets to shop online spend an average of $111 while desktop computer users spend only $96.

    98% of holiday shoppers do at least a portion of their shopping online.

    Online sales in November and December 2012 are expected to reach almost $55 billion.

    57% of Americans are expected to be shopping the day after Christmas, so it makes sense to continue advertising after the holiday.

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    Charity Showcase

    The Cystic Fibrosis Foundation works for the development of a means to cure and control cystic fibrosis while at the same time works to improve the quality of life for those young people affected by the disease. To donate, go to http://65roses.cff.org or call 866-347-2345.

    Cystic fibrosis is a genetic disease affecting 30,000 children and adults in the United States.

    Cystic fibrosis causes the body to produce abnormally thick and sticky mucus, which clogs the lungs and leads to life-threatening lung infections.

    One in 3,900 children in the U.S. is born with with cystic fibrosis.

    More than 10 million Americans are unknowing, symptomless carriers of a copy of the defective CF gene.

    An individual must inherit two defective copies of the CF gene (one from each parent) to have cystic fibrosis.

    65 Roses® is what little children suffering from cystic fibrosis often call their disease. But making it easier to say does not make it easier to live with.


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  • Infographic: The ROI of Social Media Marketing

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    Social Media Marketing ROI

    Is social media marketing effective? That’s the question being asked as more and more businesses are investing in social media marketing.

    With no standard means of measurement, there’s a variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that lead to the success of social media marketing.

    Here are a few of the stats revealed in this new infographic:

    76% of businesses are using social networking for business objectives.

    45% of social media marketers use social media to form new partnerships.

    64% of companies have hired someone via social media.

    Social media marketing is measured by the following metrics:

    68% site traffic

    66% conversion

    63% number of fans or members

    63% number of positive customer mentions

    50% number of contributors

    50% revenue

    43% number of page views

    42% number of posts

    41% number of mentions

    23% average value of orders

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    Charity Showcase

    The Multiple Sclerosis Association of America works to find a cure or treatment for multiple sclerosis. To contribute, go to http://www.msassociation.org or call 800-532-7667.

    Did you know that multiple sclerosis . . .

    Affects more than 400,000 Americans?

    Affects women by a margin of 2 to 1 over men?

    Affects people from ages 15 through 60+?

    Affects the central nervous system?

    And is the most common neurological disorder diagnosed in young adults?


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  • Kim Cohen Infographic: Mobile Websites vs. Mobile Apps

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    Mobile Websites vs. Mobile Apps

    There are a number of reasons why to recommend optimizing your website for a mobile audience before creating an app:

    Search: People looking for information use a web browser first to search for it. They are not as likely to search an app store.

    Cost: Optimizing one website that works on multiple mobile platforms automatically produces a reduction in development costs.

    Performance: Mobile web browsers is improving dramatically along with the access to from WiFi.

    Longevity: Mobile platforms are still being developed, upgraded and are in transitions. The web is a secure environment which will remain stable in the years to come.

    Web Apps: Tools are making it easier to convert mobile websites into apps for free within minutes.

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    Charity Showcase

    United Service Organizations (USO) provides support services to American fighting personal overseas (Army, Navy, Marines, and Air Force). Let the GIs know that they are not forgotten by donating via http://www.uso.org.


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