Infographic A Day

Tag: brands

  • 11 Reasons Why Brands, Businesses, and You Should Be Active on Twitter

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    11 Twitter Reasons

    This infographic showcases 11 reasons why brands, businesses, and you need to be active on Twitter. Note: Twitter doesn’t have to take much time to have a big impact.

    140 million active users tweet an average of 340 million tweets per day.

    40% of Twitter users regularly search for products via Twitter.

    86% of people who’ve posted a business complaint on Twitter expected a response.

    71% of complaints on Twitter are not responded to by the business.

    74% of people on Facebook use it daily, compared to 35% of those on Twitter.

    29% of people on Twitter follow a brand.

    39% of people on Twitter have tweeted about a brand.

    29% of people have retweeted a brand tweet.

    62% of Fortune 500 companies have an active corporate Twitter account.

    Companies on Twitter get two-times the amount of leads per month.

    Shorter hashtags on Twitter are more popular than longer ones.

    Charity Showcase

    The National Blind Children’s Society focuses on helping blind children. This U.K. society’s goal is to enable blind and partially sighted young people to achieve their educational and recreational goals. It focuses on providing educational advocacy advice, family support, and the correct equipment for each child’s home and school. For more information, check out http://www.nbcs.org.uk.

    Curator:


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  • 16 Reasons Why Brands, Businesses, and You Need to Be Active in Social Media

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    Social Media Reasons

    This infographic showcases 16 reasons why brands, businesses, and you need to be active in social media. Ignore these reasons at your own peril.

    $30 billion – The expected size of the social media commerce market by 2015.

    62% of adults worldwide participate in social media.

    77% of online shoppers use reviews to make purchase decisions.

    68% of shoppers go to social networking sites to read product reviews.

    59% of consumers say user-generated product reviews have a significant or good impact on their buying behavior.

    85% of customers expect businesses to be active in social media.

    36% of people trust brands more when they have a social presence.

    Business that blog get 55% more web visitors and 67% more leads.

    81% of buyers reach out to friends and family members on social networking sites for advice before purchasing products.

    78% of consumers trust peer recommendations.

    Only 14% trust ads.

    50% of consumer use social networks to provide product feedback, both positive and negative.

    43% of marketers claim more sales after beginning a new social media campaign.

    Social media engagement improves brand loyalty and increases sales by as much as 40%.

    70% of online consumers in the U.S. pay attention to the opinions published on blogs, social networks, and forums.

    32% of U.S. online consumers trust such social opinions over branded ads.

    The average time on site for consumers who can share content using a social login is over 11 minutes (compared to 5 minutes without a sharing mechanism).

    Charity Showcase

    St. Jude Children’s Research Hospital helps children with serious medical problems. No family ever pays St. Jude for anything. Plus their research discoveries are shared freely with other medical groups and doctors. Donate by calling 800-4ST-JUDE or via http://www.stjude.org.

    Curator:


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  • Infographic: 6 No-No’s in Designing Your Brand Image

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    Brand Design Mistakes

    Infographic: 6 No-No’s in Designing Your Brand Image

    Avoid Negative Messages – For example, down arrows are perceived as negative images.

    Don’t Isolate Customers – Some symbols you might incorporate into your brand could make potential customers feel awkward (such as fish or rainbows).

    Avoid Irrelevancy – Make sure your brand image actually matches your message. For example, what’s the goose doing in the Wawa logo.

    Don’t Send an Inconsistent Message – There are brands, for example, where a crest logo simply doesn’t work, like dog kennels.

    Avoid Generic Images – Generic images make for very bland logos that don’t stand out. For example, what’s with the green block in H&R Block’s brand? Yes, it’s a block but really bland.

    Don’t Mess Up – Some images within a brand logo can be really suggestive. For example, check out these two logos:

    Source: http://designfestival.com/5-shapes-symbols-and-concepts-to-avoid-in-your-brand

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    Charity Showcase

    St. Labre Indian School supports the needy Native American children (Crow and Northern Cheyenne) who live and attend school at St. Labre. This is one of my favorite charities. I love the spirit of these kids. Donate via http://www.stlabre.org or by calling 866-753-5496.


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