Infographic A Day

Tag: YouTube

Cheat Sheet: Social Media Cover Photos

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This short cheat sheet, created by Desmond Wong, highlights the different dimensions you should be using for your social media cover photos on Facebook, LinkedIn, Twitter, YouTube, and Google+.

And to help make things easier, HubSpot also built free-to-download, pre-sized PowerPoint templates for each of the following social networks for you to use as your design canvas. Just add your creative to a social network’s corresponding slide, save it as an image file, and upload it ensure your design is optimized for that social network.

http://blog.hubspot.com/social-media-cover-photo-sizing-cheat-sheet

Crash Course in Visual Content Creation:
Crash Course in Visual Content Creation

Charity Showcase

Feeding America is the nation’s leading domestic hunger-relief charity supplying food to 37 million Americans every year via 200 member food banks. To donate, go to http://www.feedingamerica.org or call 800-910-5524.

Curator: John Kremer

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March 26, 2013
Online Services: Most Used, Most Trusted, and Most Sharable

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This infographic showcases the online services (websites, blogs, and social networks) that consumers use, trust, and share from.

Here are a few of the main conclusions:

YouTube and Facebook are among the online services most used by consumers.

News sites and Facebook are among the most trusted online services used by consumers.

Facebook and YouTube are among the online services most used by consumers to share things they like.

Download the full Technorati report here: http://technoratimedia.com/wp-content/uploads/2013/02/tm2013DIR.pdf.

Charity Showcase

In celebration of American Heart Month (February) . . . The American Heart Association works to teach people how to identify heart attacks and strokes as well as funds research and treatment for heart disease. Donate via http://www.americanheart.org, or by calling 800-242-8721.

Curator: John Kremer

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February 22, 2013
8 Ways to Use Super Bowl Buzz to Market Your Product or Service

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NFL’s Super Bowl is coming soon, and you can take advantage of the big game buzz without spending $3.7 million on a 30-second commercial.

1. Tell a story to tie your business into the super buzz. – Kiva, which helps people loan funds to entrepreneurs around the world, sent an email equating the record-breaking NFL season to its own success.

2. Create a Super Bowl ad on a budget – and then promote it. – Post the ad on YouTube, your website, and your social networks.

3. Hold an anti-Super Bowl event for the 200 million non-watchers. – Restaurants and bars could promise no TVs. Other stores could offer a sale during the game.

4. Get people to come in after the game via a special promotion. – A Maryland jeweler is offering full refunds to customers who make a purchase during the week before the Super Bowl if the hometown Ravens shut out the 49ers. Small odds of that.

5. Crash your customers’ game-watching parties. – Offer branded cups, napkins, or related items for their parties.

6. Take a stand. – A New York bar banned the sale of Boston-based Sam Adams beer when the Giants played the New England Patriots—and earned lots of pre-game publicity.

7. Send out email related to the big game. – Marketo emailed a simple poll asking whether the Salesforce ad was worth the cost. They got a 13.5% open rate.

8. Don’t use the trademark Super Bowl in your promotions. – Use the term Big Game or something like Chipotle did with The Super Big Internationally Televised Professional Bowl Game.

Charity Showcase

Cal Farley’s Boys Ranch and Girlstown USA have given thousands of troubled kids from all over the country loving homes and a solid education in a interdenominational Christ-centered environment to help them get back on track and succeed in life. For more information, check out http://www.calfarley.org or call 800-687-3722.

Curator: John Kremer

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January 30, 2013
20 of the Most Memorable Marketing Moments in 2012

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HubSpot put together a list of 20 memorable marketing moments in 2012 that they thought represented some monumental strides in online marketing. And then, because they are marketers, they made them into this infographic.

January 10 – Google announce a shift in personalization, pushing Google+ social data and user profiles to search engines.

February 14 – Pinterest reaches 11 million unique visits per month.

February 27 – Brad Keselowski tweets from his car during a race at NASCAR’s Daytona 500 – and gains more than 100,000 followers.

March 5 – The Stop Kony campaign launces and goes viral with 94 million YouTube views.

April 9 – Facebook buys Instagram, a sign that visual content rules the Internet.

May 1 – SEOmoz announces $18 million in funding with a meme-packed press release.

May 18 – Facebook goes public

June 29 – Twitter and LinkedIn disable automatic posting of tweets to LinkedIn.

August 8 – American gymnist McKayla Maroney’s scowl becomes a meme legend from the 2012 Summer Olympics.

August 28 – Hubspot hosts the world’s largest inbound marketing event, InBound 2012 (self-serving listing).

September 16 – HootSuite acquires Seesmic Twitter management tool.

October 4 – Facebook signs up its 1 billionth user.

October 22 – Yahoo! announces that it will transform into a mobile and technology focused company.

October 28 – The San Francisco Giants engage social media so effectively during the baseball World Series that received a 99 Klout score.

November 4 – HubSpot raises $35 million in additional funding (self-serving listing).

November 6 – The U.S. presidential election was the most tweeted political event in history (with more than 20 million tweets).

November 6 – The photo of Obama hugging Michelle was the most popular image ever posted to Facebook or Twitter.

November 12 – The Oxford American Dictionary names GIF the word of the year.

November 24 – Psy’s Gangnam Style becomes the most watched video ever on YouTube with more than 800 million.

December 31 – After 80 years as a print magazine, Newsweek switches to online only.

Charity Showcase

The United States Olympic Committee invests in activities to help Olympic caliber athletes to reach their fullest potential. To contribute to the success of American Olympic athletes, go to http://support.teamusa.org/give or call 888-222-2313.

Curator: John Kremer

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December 31, 2012
Infographic: The On-Going Dramatic Shift to Visual Social Media

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Social media is transforming into visual social media as users are drawn more and more to visual content via Pinterest, Facebook images, Twitter image posts, and Instagram. It’s time to go visual – for every business and every website.

Here is some great advice excerpted from this infographic:

Don’t tell if you can show. Whenever possible, use visuals to share your message.

Create original visual content: quotes, checklists, tutorials, infographics, videos, slideshows.

Showcase your story. Images equal emotion and connection.

Crowdsource visual content. Encourage fans to create and share images with you.

Add back the words by adding captions and descriptions to images and videos. Use hashtags. Include your website URL on original images. Overlay a call to action.

Mix it up. Tweet images. Pin images and videos to Pinterest. Post images to Facebook. Always include images in your blog posts (that you can later pin, tweet, and post).

And here are a few valuable statistics from this infographic:

Over 70% of pins are repins on Pinterest.

44% of users are more likely to engage with brands if they post pictures than any other media.

YouTube now streams 4 billion online videos every day.

Instagram (7,302,000) has surpassed Twitter (6,868,000) for daily active mobile users, an 8.5-fold increase in 6 months.

Pinterest is now the 4th largest traffic driver worldwide.

In just 8 months, online photo editor PicMonkey averages 1.6 million visits per day and 4.3 million images edited per day.

Engagement from Instagram users is as much as 10 times greater than other platforms.

Photos on Facebook generate 53% more likes than the average post.

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Charity Showcase

The National Audubon Society works to save imperiled birds, fights climate change, and conserves wildlife habitat. For more information, go to http://www.audubon.org or call 800-274-4201.

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December 20, 2012
Infographic: Social Media Leads to Social Giving

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Just as social media has changed how we live, it’s now transforming the way we give. In fact, raising funds through social media networks was so popular this year that it is now widely referred to as social giving.

To outline the growing popularity of social giving, MDG Advertising developed an in-depth infographic that covers the gifts, groups, and givers engaged in digital donations. From the most popular platforms and profitable tactics to the growth of online movements and the rise of crowdfunding, check out this infographic to see how social giving is paying off.

Social Networks Charities Prefer for Social Giving

98% use Facebook

74% use Twitter

66% use YouTube

49% use LinkedIn

Even just promoting fundraising events on social networks can raise funds, with Twitter mentions yielding up to 10 times more money.

#GivingTuesday is the name given to the Tuesday after Thanksgiving where foundations reach out to their social media followers for online donations. #GivingTuesday earned $10 million in a single day, which was more than 50 percent higher than 2011.

The 500 crowdfunding platforms in the world increased the funds collected by 91% over 2011.

Social giving is getting respect and results worldwide. Its rapid growth is changing the face and future of charitable donations.

Charity Showcase

Helen Keller International operates in 22 countries. It’s goal is to eradicate preventable blindness and to ensure children and adults no longer suffer the debilitating effects of poor nutrition. To contribute, contact http://www.hki.org.

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December 19, 2012
A Look Back at YouTube: The Most Viral Brands of 2010

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A viral YouTube video can increase sales and take a brand from unknown to a superstar. So what brand-based videos went viral in 2010? Check out this infographic from the Viral Ad Network.

Some of the most viral brand videos of 2010: Will It Blend? iPad / The Twilight Saga: Eclipse Preview / Old Spice Questions / FIFA World Cup / Adidas Originals / Nike Write the Future

Facebook generates 10 times the number of shares as Twitter.

Most viral videos have a shelf life of one to two weeks and then taper off quickly.

The most viral brands: Nike, FIFA, Old Spice, Twilight, Blendtec, Apple, Google, Call of Duty, Adidas, and Adobe.

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Charity Showcase

CARE Partners for Change is a monthly giving program to feed children and provide safe water for families around the world. Their motto: Defending dignity. Fighting poverty. To donate monthly, go to http://www.care.org/partners.

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December 15, 2012
Infographic: YouTube Rules the Internet

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YouTube dominates video sharing and views on the Internet and mobile phones. This infographic reveals a few of the statistics on YouTube’s domination:

YouTube gets 800 million unique visits every month.

YouTube traffic from mobile devices tripled in 2011.

Users upload 72 hours of new video to YouTube every minute.

People watch over 4 billion hours of video on YouTube every month.

Over 700 YouTube videos are shared via tweets every minute.

Facebook users watch over 500 years of YouTube videos every day.

100 million people share or comment on YouTube videos.

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Charity Showcase

Feeding America is the nation’s leading domestic hunger-relief charity supplying food to 37 million Americans every year via 200 member food banks. To donate, go to http://www.feedingamerica.org or call 800-910-5524.

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December 13, 2012