Infographic A Day

Tag: Twitter

  • 11 Reasons Why Brands, Businesses, and You Should Be Active on Twitter

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    11 Twitter Reasons

    This infographic showcases 11 reasons why brands, businesses, and you need to be active on Twitter. Note: Twitter doesn’t have to take much time to have a big impact.

    140 million active users tweet an average of 340 million tweets per day.

    40% of Twitter users regularly search for products via Twitter.

    86% of people who’ve posted a business complaint on Twitter expected a response.

    71% of complaints on Twitter are not responded to by the business.

    74% of people on Facebook use it daily, compared to 35% of those on Twitter.

    29% of people on Twitter follow a brand.

    39% of people on Twitter have tweeted about a brand.

    29% of people have retweeted a brand tweet.

    62% of Fortune 500 companies have an active corporate Twitter account.

    Companies on Twitter get two-times the amount of leads per month.

    Shorter hashtags on Twitter are more popular than longer ones.

    Charity Showcase

    The National Blind Children’s Society focuses on helping blind children. This U.K. society’s goal is to enable blind and partially sighted young people to achieve their educational and recreational goals. It focuses on providing educational advocacy advice, family support, and the correct equipment for each child’s home and school. For more information, check out http://www.nbcs.org.uk.

    Curator:


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  • 16 Reasons Why Brands, Businesses, and You Should Be Active on Facebook

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    Facebook Marketing

    This infographic showcases 16 reasons why brands, businesses, and you need to be active on Facebook. Note: It can be fun, educational, and profitable.

    32.6 million people searched for the word Facebook on Wikipedia in 2012.

    77% of people like getting exclusive offers that they can redeem via Facebook.

    74% of people on Facebook use it daily, compared to 35% of those on Twitter.

    57% of Facebook users have more than 100 friends.

    58% of Facebook users have liked a brand.

    42% of Facebook users have mentioned a brand in a status update.

    41% of Facebook users have shared a link, video or story about a brand.

    51% of people who like brands on Facebook say they’re likely to buy a product after liking them.

    Facebook posts of less than 80 characters get 27% more engagement than longer posts.

    86% of small businesses find Facebook most effective in engaging customers.

    51% of small businesses say that wall posts are the most effective Facebook tactic to reach customers.

    80% of U.S. social network users prefer to connect with brands through Facebook.

    90% of business-to-business companies are currently on Facebook.

    58% of Fortune 500 companies have a corporate Facebook Page.

    60% of Facebook users will share product information in order to cash in on a deal.

    Facebook users who like brands have more influence than those who don’t.

    Charity Showcase

    The Archaeological Conservancy is dedicated to acquiring prehistoric and historic archaeological sites in the United States and then preserving them for posterity. Since 1980, they have acquired more than 400 sites in 41 states. To donate, go to http://www.americanarchaeology.com.

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  • The Best and Worst Times to Post on Major Social Networks

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    Best Times to Post

    This infographic showcases the best times and the worst times to post on the major social networks: Facebook, Twitter, LinkedIn, Google+, and Pinterest.

    These general guidelines are based on Internet users as a whole. The best times to post for your specific target audience could well be different. But this infographic is still a good starting point for deciding when you will post.

    Be sure to keep track of your analytics to verify that the times you post are really the times your audience want and expect you to post.

    Charity Showcase

    National Children’s Alliance has nearly 700 advocacy centers nationwide which help with the process of reporting and recovering from abuse. To get involved, go to http://www.nationalchildrensalliance.org or call 800-239-9950.

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  • 20 of the Most Memorable Marketing Moments in 2012

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    20 Memorable Marketing Moments of 2012

    HubSpot put together a list of 20 memorable marketing moments in 2012 that they thought represented some monumental strides in online marketing. And then, because they are marketers, they made them into this infographic.

    January 10 – Google announce a shift in personalization, pushing Google+ social data and user profiles to search engines.

    February 14 – Pinterest reaches 11 million unique visits per month.

    February 27 – Brad Keselowski tweets from his car during a race at NASCAR’s Daytona 500 – and gains more than 100,000 followers.

    March 5 – The Stop Kony campaign launces and goes viral with 94 million YouTube views.

    April 9 – Facebook buys Instagram, a sign that visual content rules the Internet.

    May 1 – SEOmoz announces $18 million in funding with a meme-packed press release.

    May 18 – Facebook goes public

    June 29 – Twitter and LinkedIn disable automatic posting of tweets to LinkedIn.

    August 8 – American gymnist McKayla Maroney’s scowl becomes a meme legend from the 2012 Summer Olympics.

    August 28 – Hubspot hosts the world’s largest inbound marketing event, InBound 2012 (self-serving listing).

    September 16 – HootSuite acquires Seesmic Twitter management tool.

    October 4 – Facebook signs up its 1 billionth user.

    October 22 – Yahoo! announces that it will transform into a mobile and technology focused company.

    October 28 – The San Francisco Giants engage social media so effectively during the baseball World Series that received a 99 Klout score.

    November 4 – HubSpot raises $35 million in additional funding (self-serving listing).

    November 6 – The U.S. presidential election was the most tweeted political event in history (with more than 20 million tweets).

    November 6 – The photo of Obama hugging Michelle was the most popular image ever posted to Facebook or Twitter.

    November 12 – The Oxford American Dictionary names GIF the word of the year.

    November 24 – Psy’s Gangnam Style becomes the most watched video ever on YouTube with more than 800 million.

    December 31 – After 80 years as a print magazine, Newsweek switches to online only.

    Charity Showcase

    The United States Olympic Committee invests in activities to help Olympic caliber athletes to reach their fullest potential. To contribute to the success of American Olympic athletes, go to http://support.teamusa.org/give or call 888-222-2313.

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  • Twitter Hashtags: What You Need to Know

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    How to Use Twitter Hashtags

    The hashtag (#) is used to highlight keywords or topics in a tweet. Originally created by Twitter users as a tool for categorizing messages, the hashtag is now also used by members of Pinterest, Facebook, Google+, and other social networks.

    Here are a few good reasons why you should be using hashtags in your tweets, pins, and Facebook posts.

    Hashtags featured keywords that help you find your target audience.

    Hashtags enable you to drive interested people to your content.

    Hashtags allow users to engage in targeted chats focused on shared interests.

    Tweets that include hashtags receive two times more engagement than tweets without hashtags.

    24% of tweets contain hashtags.

    Tweets with more than two hashtags have a 17% descrease in engagement.

    To locate the best hashtags to use, check out http://www.hashtags.org, http://www.twubs.com, and http://www.tagdef.com.

    See also: Social Media Hashtags for Book Authors – http://bookmarketingbestsellers.com/41-social-media-hashtags-for-book-authors

    Charity Showcase

    Rainforest Alliance helps to protect the forests, wildlife, and people of the rain forests. Also works to provide education and healthcare to children of the rain forests. To learn more about small actions that can lead to big changes, go to http://www.rainforest-alliance.org/smallactions.

    Curator:

    John Kremer on Google+


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  • Infographic: Facts and Figures on Twitter Marketing

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    Twitter Facts and Figures

    Twitter Infographic: Everything you ever wanted to know about Twitter marketing.

    Twitter has over 500 million registered users, but only 140 million users are active.

    Every day, Twitter gets 300,000 new visitors.

    Every day, 1 million new accounts are created on Twitter.

    25% of Twitter accounts have no followers.

    40% of Twitter accounts have never sent a single tweet.

    The average Twitter user has 27 followers.

    The top 5 countries with the most Twitter users are the US, UK, Australia, Brazil, and Canada.

    More searches are made on Twitter each month (24 billion) than on Yahoo and Bing combined (13.5 billion).

    79% of Twitter users in the U.S. are more like to recommend brands they follow; 67% are more likely to buy from these brands.

    Charity Showcase

    SmileTrain helps to give children in the developing world a new life by supporting free treatments of poor children with clefts. Their motto: Changing the world one smile at a time. You can donate via http://www.smiletrain.org or by calling 800-932-9541.

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  • Infographic: Social Network Use in the United States

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    Social Network Use in the United States

    This infograph showcases monthly use of social networks in the United States: Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Google+, and MySpace.

    Facebook gets 167 million unique visitors every month. Those users spend an average of 6 and 1/3 hours on Facebook.

    Twitter gets 39 million unique visitors every month who spend a little over 20 minutes on Twitter per month.

    Pinterest gets 12 million unique visitors every month who spend over an hour per month on the network.

    Americans spend more than 100,000 years every month on Facebook.

    Charity Showcase

    Scholarship America is the country’s largest provider of college scholarships and financial aid to students. They have awarded $2.9 billion to 1.9 million students over its 54 years. Its Dollars for Scholars program has almost 1,100 local chapters. To donate, go to http://www.scholarshipamerica.org.

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  • Infographic: Social Media Leads to Social Giving

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    Social Media Leads to Social Giving

    Just as social media has changed how we live, it’s now transforming the way we give. In fact, raising funds through social media networks was so popular this year that it is now widely referred to as social giving.

    To outline the growing popularity of social giving, MDG Advertising developed an in-depth infographic that covers the gifts, groups, and givers engaged in digital donations. From the most popular platforms and profitable tactics to the growth of online movements and the rise of crowdfunding, check out this infographic to see how social giving is paying off.

    Social Networks Charities Prefer for Social Giving

    98% use Facebook

    74% use Twitter

    66% use YouTube

    49% use LinkedIn

    Even just promoting fundraising events on social networks can raise funds, with Twitter mentions yielding up to 10 times more money.

    #GivingTuesday is the name given to the Tuesday after Thanksgiving where foundations reach out to their social media followers for online donations. #GivingTuesday earned $10 million in a single day, which was more than 50 percent higher than 2011.

    The 500 crowdfunding platforms in the world increased the funds collected by 91% over 2011.

    Social giving is getting respect and results worldwide. Its rapid growth is changing the face and future of charitable donations.

    Charity Showcase

    Helen Keller International operates in 22 countries. It’s goal is to eradicate preventable blindness and to ensure children and adults no longer suffer the debilitating effects of poor nutrition. To contribute, contact http://www.hki.org.


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