Tag: Apple

  • Richie Norton: The Power of Starting Something Stupid

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    Richie Norton, author of the new book The Power of Starting Something Stupid, shares a few stupid, crazy ideas that worked for Ebay, Apple, Virgin Airlines, Newman’s Own, Google, Disneyland, Twitter, Ford Motors, William Shakespeare’s plays, Skype, Instagram, Foursquare, Pinterest, Groupon, and Facebook.

    The Power of Starting Something Stupid: A few stupid, crazy ideas that worked for Ebay, Apple, Virgin Airlines, Newman's Own, Ford Motors, William Shakespeare's plays, Skype, Instagram, Foursquare, Pinterest, and Facebook

    The Power of Starting Something Stupid by Richie NortonWhat if the smartest people in the world understand something that the rest of us don’t? (They do.)

    What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid? The fact of the matter is that the smartest people in the world don’t run from stupid, they lean into it (in a smart way).

    In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid.

    What if the key to success, creativity, and fulfillment in your life lies in the potential of those stupid ideas?

    Richie Norton has written a book about courage. The courage to do work that matters and to do it with your heart and your soul. Go make something happen. — Seth Godin, author of The Icarus Deception


    Charity Showcase

    Give Kids the World Village is a 70-acre storybook resort located near Orlando’s most beloved attractions. It’s a place where children with life-threatening illnesses and their families are treated to weeklong free fantasy vacations. Learn how to help here: http://www.gktw.org/help.

    Curator: John Kremer


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  • Infographic: 21 Predictions for eBook Publishing in 2013

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    21 Predictions for eBook Publishing in 2013

    Infographic: These predictions for ebook publishing in 2013 are excerpted from a recent blog post by Mark Coker of Smashwords.

    1. Ebooks as a percentage of overall trade book sales in the US should hit 45%.

    2. 2013 will be the first year unit volume of ebooks exceeds print.

    3. The current glut of books will become even more pronounced.

    4. It’ll get tougher to sell books. All authors will need to up their game.

    5. Publishers, in search of Black Swans, will lose authors to self-publishing platforms.

    6. Overall ebook prices will decline, though author brands will retain pricing power.

    7. Passive discoverability trumps other book marketing methods.

    8. Tablets will become the new paper as ereaders becomes niche products.

    9. Global will be the biggest story of 2013 for indie authors.

    10. Amazon, Apple, Barnes & Noble and Kobo will redouble global expansion efforts.

    11. Apple iBookstore will be the breakout story of 2013 ebook retailing.

    12. Amazon’s global ebook market share will decline.

    13. Barnes & Noble and its Nook will rise again like a Phoenix.

    14. In the self-publishing gold rush, more money will be made in author services than in book sales.

    15. Pearson/Penguin/Random House/Simon & Schuster will either cut bait on Author Solutions or ride this anchor to the bottom of the sea.

    16. The Big 6 will become the Big 4 as bean counters take over the farm.

    17. The stigma of Big 6 (or Big 4 or Big 3) publishers will increase as the prior stigma of self-publishing evaporates.

    18. EPUB 3 will disappoint.

    19. Ebook subscription offerings will face uphill slog.

    20. Indie authors are poised to capture a growing percentage of the library ebook market.

    21. Indie ebooks will start driving more film and television projects.

    Source: http://blog.smashwords.com/2012/12/mark-cokers-2013-book-publishing.html

    Secondary Source: http://bookmarketingbestsellers.com/mark-coker-ebook-publishing-predictions-for-2013

    The Secrets to Ebook Publishing Success: https://www.smashwords.com/books/download/145431/1/latest/0/0/the-secrets-to-ebook-publishing-success.pdf

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  • A Look Back at YouTube: The Most Viral Brands of 2010

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    A viral YouTube video can increase sales and take a brand from unknown to a superstar. So what brand-based videos went viral in 2010? Check out this infographic from the Viral Ad Network.

    Some of the most viral brand videos of 2010: Will It Blend? iPad / The Twilight Saga: Eclipse Preview / Old Spice Questions / FIFA World Cup / Adidas Originals / Nike Write the Future

    Facebook generates 10 times the number of shares as Twitter.

    Most viral videos have a shelf life of one to two weeks and then taper off quickly.

    The most viral brands: Nike, FIFA, Old Spice, Twilight, Blendtec, Apple, Google, Call of Duty, Adidas, and Adobe.

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    Charity Showcase

    CARE Partners for Change is a monthly giving program to feed children and provide safe water for families around the world. Their motto: Defending dignity. Fighting poverty. To donate monthly, go to http://www.care.org/partners.

     


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