12 Marketing Stats about Facebook for Business
42% of marketers say Facebook is critical or important to their business.
There has been a 75% increase in businesses who say Facebook is critical to their business.
62% of marketers say that social media became important to their marketing campaigns in the past 6 months.
Social media has a 100% higher lead-to-close rate compared to outbound marketing.
77% of business-to-consumer companies have acquired customers from Facebook compared to 43% of business-to-business companies.
Retail and education are the top industries that have acquired customers through Facebook.
Marketers struggle with lead generation on Facebook.
80% of US social network users prefer to connect to brands through Facebook.
Brands have seen a 46% increase in user engagement with the new business timeline.
Brands have seen a 65% increase in user engagement of interactive content with the new business timeline.
The ratio of views to shares of Facebook comments: 9 to 1.
Auto-posting to Facebook decreases likes and comments by 70%.
31 Ways to Promote Your Facebook Page: http://bookmarketingbestsellers.com/facebook-tips-31-ways-to-promote-your-facebook-page
Charity Showcase
Steve J. Wampler Foundation raises money to send kids with physical disabilities on outdoor adventures, from scuba diving to snow skiing. Week-long adventures near Lake Tahoe, California. $25 S’mores fund, $50 bait fund, $100 arts and crafts fund, $850 for one child camping. Web: http://www.wamplerfoundation.org.
Curator: John Kremer