Infographic A Day

Tag: Facebook

  • 20 of the Most Memorable Marketing Moments in 2012

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    20 Memorable Marketing Moments of 2012

    HubSpot put together a list of 20 memorable marketing moments in 2012 that they thought represented some monumental strides in online marketing. And then, because they are marketers, they made them into this infographic.

    January 10 – Google announce a shift in personalization, pushing Google+ social data and user profiles to search engines.

    February 14 – Pinterest reaches 11 million unique visits per month.

    February 27 – Brad Keselowski tweets from his car during a race at NASCAR’s Daytona 500 – and gains more than 100,000 followers.

    March 5 – The Stop Kony campaign launces and goes viral with 94 million YouTube views.

    April 9 – Facebook buys Instagram, a sign that visual content rules the Internet.

    May 1 – SEOmoz announces $18 million in funding with a meme-packed press release.

    May 18 – Facebook goes public

    June 29 – Twitter and LinkedIn disable automatic posting of tweets to LinkedIn.

    August 8 – American gymnist McKayla Maroney’s scowl becomes a meme legend from the 2012 Summer Olympics.

    August 28 – Hubspot hosts the world’s largest inbound marketing event, InBound 2012 (self-serving listing).

    September 16 – HootSuite acquires Seesmic Twitter management tool.

    October 4 – Facebook signs up its 1 billionth user.

    October 22 – Yahoo! announces that it will transform into a mobile and technology focused company.

    October 28 – The San Francisco Giants engage social media so effectively during the baseball World Series that received a 99 Klout score.

    November 4 – HubSpot raises $35 million in additional funding (self-serving listing).

    November 6 – The U.S. presidential election was the most tweeted political event in history (with more than 20 million tweets).

    November 6 – The photo of Obama hugging Michelle was the most popular image ever posted to Facebook or Twitter.

    November 12 – The Oxford American Dictionary names GIF the word of the year.

    November 24 – Psy’s Gangnam Style becomes the most watched video ever on YouTube with more than 800 million.

    December 31 – After 80 years as a print magazine, Newsweek switches to online only.

    Charity Showcase

    The United States Olympic Committee invests in activities to help Olympic caliber athletes to reach their fullest potential. To contribute to the success of American Olympic athletes, go to http://support.teamusa.org/give or call 888-222-2313.

    Curator:


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  • Twitter Hashtags: What You Need to Know

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    How to Use Twitter Hashtags

    The hashtag (#) is used to highlight keywords or topics in a tweet. Originally created by Twitter users as a tool for categorizing messages, the hashtag is now also used by members of Pinterest, Facebook, Google+, and other social networks.

    Here are a few good reasons why you should be using hashtags in your tweets, pins, and Facebook posts.

    Hashtags featured keywords that help you find your target audience.

    Hashtags enable you to drive interested people to your content.

    Hashtags allow users to engage in targeted chats focused on shared interests.

    Tweets that include hashtags receive two times more engagement than tweets without hashtags.

    24% of tweets contain hashtags.

    Tweets with more than two hashtags have a 17% descrease in engagement.

    To locate the best hashtags to use, check out http://www.hashtags.org, http://www.twubs.com, and http://www.tagdef.com.

    See also: Social Media Hashtags for Book Authors – http://bookmarketingbestsellers.com/41-social-media-hashtags-for-book-authors

    Charity Showcase

    Rainforest Alliance helps to protect the forests, wildlife, and people of the rain forests. Also works to provide education and healthcare to children of the rain forests. To learn more about small actions that can lead to big changes, go to http://www.rainforest-alliance.org/smallactions.

    Curator:

    John Kremer on Google+


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  • Infographic: Social Network Use in the United States

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    Social Network Use in the United States

    This infograph showcases monthly use of social networks in the United States: Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Google+, and MySpace.

    Facebook gets 167 million unique visitors every month. Those users spend an average of 6 and 1/3 hours on Facebook.

    Twitter gets 39 million unique visitors every month who spend a little over 20 minutes on Twitter per month.

    Pinterest gets 12 million unique visitors every month who spend over an hour per month on the network.

    Americans spend more than 100,000 years every month on Facebook.

    Charity Showcase

    Scholarship America is the country’s largest provider of college scholarships and financial aid to students. They have awarded $2.9 billion to 1.9 million students over its 54 years. Its Dollars for Scholars program has almost 1,100 local chapters. To donate, go to http://www.scholarshipamerica.org.

    Curator:


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  • Infographic: Social Media Leads to Social Giving

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    Social Media Leads to Social Giving

    Just as social media has changed how we live, it’s now transforming the way we give. In fact, raising funds through social media networks was so popular this year that it is now widely referred to as social giving.

    To outline the growing popularity of social giving, MDG Advertising developed an in-depth infographic that covers the gifts, groups, and givers engaged in digital donations. From the most popular platforms and profitable tactics to the growth of online movements and the rise of crowdfunding, check out this infographic to see how social giving is paying off.

    Social Networks Charities Prefer for Social Giving

    98% use Facebook

    74% use Twitter

    66% use YouTube

    49% use LinkedIn

    Even just promoting fundraising events on social networks can raise funds, with Twitter mentions yielding up to 10 times more money.

    #GivingTuesday is the name given to the Tuesday after Thanksgiving where foundations reach out to their social media followers for online donations. #GivingTuesday earned $10 million in a single day, which was more than 50 percent higher than 2011.

    The 500 crowdfunding platforms in the world increased the funds collected by 91% over 2011.

    Social giving is getting respect and results worldwide. Its rapid growth is changing the face and future of charitable donations.

    Charity Showcase

    Helen Keller International operates in 22 countries. It’s goal is to eradicate preventable blindness and to ensure children and adults no longer suffer the debilitating effects of poor nutrition. To contribute, contact http://www.hki.org.


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  • Sherlock Holmes: Elementary John Kremer on Facebook

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    Elementary about John Kremer

    Visual.ly (http://create.visual.ly) allows anyone to create an Elementary look at their Facebook activity.

    Check out this Elementary look at John Kremer’s Facebook profile.

    William Speir, Sizemore Seminars, Timothy Hutchinson, Mandy Lender and Kevin Salem should like this infographic where they are featured as Usual Suspects.

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    Charity Showcase

    ChildHelp USA maintains a 24-hour National Child Abuse Hotline at 800-4-A-CHILD. For more information, see http://www.childhelp.org.


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  • Infographic: Why People Like Brands on Facebook

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    Alas, another infographic bites the dust.

    Liking is one of the primary ways people let others know their tastes and preferences online. Lately there’s been a lot of debate about the value of a Facebook Like. With competing opinions on the value of a Like, Lab42 decided to investigate Likes further. They surveyed 1,000 social media users to discover how liking a brand influences the consumer experience. This infographic reveals the results of their survey.

    87% of people have like a brand on Facebook.

    Those who have liked a brand say that Facebook is a good place to interact with brands and companies.

    35% of Likers feel brands listen to them more on Facebook.

    69% of Facebook users have Liked a brand simply because a friend did.

    The biggest motivators to get a person to Like a brand on Facebook:

    34% responded to promotions and discounts.
    21% responded to free giveaways.
    14% responded because they were already loyal customers.
    11% responded because they trusted the brand.
    20% had other reasons for Liking a brand.

    The Top three ways that consumers interact with brands on Facebook: Print off coupons. Like or comment on a brand’s page. Learn about new products.

    77% of people have saved money as a result of Liking a brand on Facebook.

    17% of Likers have save $100 or more by Liking brands on Facebook.

    74% of Likers have unliked a brand because the brand posted too frequently, or the user stopped liking the brand, or the user had a bad customer experience.

    The top three products people are embarrassed to Like: adult novelty items, diet or weight loss products, and health and wellness brands.

    The top 4 reasons people don’t Like brands on Facebook:

    47% say that brands clutter their newsfeed.
    36% say they don’t want to be contacted by brands.
    30% are concerned about their privacy.
    27% only post things relevant to their lives.

    Charity Showcase

    GlobalGiving Foundation connects benefactors with people who are seeking to make significant improvements in their communities or around the world. It provides an online marketplace for small groups to solicit funds for their causes. Check it out at http://www.globalgiving.org.


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  • Text-Only Posts Now Outperform Photo Posts for Facebook Pages

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    Text Versus Photos on Facebook

    Prior to September 20, 2012 when Facebook changed its EdgeRank algorithm, photos had been hot in Facebook posts because they performed well. The graph below validates that hype as the median organic reach of photo posts from 30 fan pages that were surveyed was about 20% of total fans, compared to 13% for text-only posts – a difference of over 50%.

    After the change in Facebook’s EdgeRank algorithm, the impact of photos dropped by 50% while text-only posts showed a small gain. But the overall impact was very dramatic: Text-only posts now out-performed photo posts by 40%.

    Note: 10% of the surveyed pages saw photo posts perform better than text-only posts. While most pages saw a small increase in the performance of text-only posts, a few saw significant drops. And a couple lucky pages actually saw an increase in the performance of photos after the EdgeRank changes.

    • Organic reach of photos was clearly higher for most pages before the EdgeRank changes on 9/20.
    • Organic reach of photos dropped significantly for most pages after the changes.
    • Organic reach of text-only posts increased slightly after the changes, but surpassed that of photos due to the sharp drop of photo posts.
    • There are some pages that were exceptions. Check your Insights data to see what post types are performing best for you before and after 9/20 and adjust your Facebook posting plan according.
    • Test out text-only posts and see how they compare to your most recent posts in organic reach. They should be higher!
    • Keep in mind that Facebook changes their algorithm often, so take advantage of this before they make more changes!
    • Pay attention to what Taco Bell does on Facebook. They’re a great example of a big brand who gets it.

    Source: http://blog.getpostrocket.com/2012/11/the-numbers-dont-lie-text-only-posts-outperforming-photos-for-facebook-pages

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    Charity Showcase

    The Guide Dog Foundation for the Blind has provided free guide dogs to the blind since 1946. They train guide dogs and teach their new owners how to work with the dogs. Help the visually impaired by donating to http://www.guidedog.org.


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  • A Look Back at YouTube: The Most Viral Brands of 2010

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    A viral YouTube video can increase sales and take a brand from unknown to a superstar. So what brand-based videos went viral in 2010? Check out this infographic from the Viral Ad Network.

    Some of the most viral brand videos of 2010: Will It Blend? iPad / The Twilight Saga: Eclipse Preview / Old Spice Questions / FIFA World Cup / Adidas Originals / Nike Write the Future

    Facebook generates 10 times the number of shares as Twitter.

    Most viral videos have a shelf life of one to two weeks and then taper off quickly.

    The most viral brands: Nike, FIFA, Old Spice, Twilight, Blendtec, Apple, Google, Call of Duty, Adidas, and Adobe.

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    Charity Showcase

    CARE Partners for Change is a monthly giving program to feed children and provide safe water for families around the world. Their motto: Defending dignity. Fighting poverty. To donate monthly, go to http://www.care.org/partners.

     


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