Infographic A Day

Category: Internet Marketing

Infographics having to do with online marketing, Internet marketing, and related subjects.

  • 27 Social Media Facts and Statistics for 2012

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    Social media facts and statistics for 2012

    The social web continues to grow. These facts and statistics can help you to focus on those social networks that could produce the most value and impact for your blog, website, or project.

    This infographic is based on facts and stats compiled by Danny Brown of Jugnoo at http://dannybrown.me/2012/06/06/52-cool-facts-social-media-2012.

    The infographic itself was produced by Go-Globe.com: http://www.go-globe.com/blog/social-media-facts.

    For a discussion of these facts as they apply to marketing books and promoting book authors, see John Kremer’s analysis on his Book Marketing Bestsellers blog: http://bookmarketingbestsellers.com/social-media-and-book-authors-stats-and-facts.


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  • Infographic: 10 Ways to Convert More Customers into Buyers

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    Converting customers into buyers

    Understanding psychology can increase your conversions if you interact with your customers in a more intelligent way. Check out the 10 techniques in this infographic to learn how to apply some science to your marketing.

    1. Help customers break through action paralysis by setting minimums such as free trials or guarantees.

    2. Embrace the power of labels by providing digital badges or special status.

    3. Understand the 3 types of buyers: tightwads, spendthrifts, and average spenders. Encourage the fencesitters (tightwads) by offering lower monthly payments rather than annual payments.

    4. Highlight strengths by admitting shortcomings.

    5. Use urgency the smart way by sending follow-up information containing specific instructions on how to deal with urgent information. Or create urgency via scarcity.

    6. Make their brain light up by offering instant gratification via guaranteed delivery or same-day shipping.

    7. Make an enemy. People will become more loyal if you pit your company against another in a fun way.

    8. Stand for something by giving a portion of sales to a charitable cause.

    9. Be a Devil’s advocate by writing a white paper addressing their concerns.

    10. Keep them on their toes by surprising your customers with unexpected treats, bonuses, and small wows.

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    Charity Showcase

    The American Cancer Society works to find cures and treatments for cancer patients of all kinds. They also work to help people quit smoking, a leading cause of cancer. To donate, visit http://www.cancer.org or call 800-227-2345.


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  • Infographic: 4 Ways to Build Website Links

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    Finding your strengths and weaknesses in link building

    When building links to your website, you can approach it in four ways, via four personalities: the geek, the creative, the hustler, and the social being.

    This infographic features the four main personas of a link builder. I think it will give you some insight into your strengths and weaknesses in building links.

    Charity Showcase

    The mission of AdoptUSKids, a service of U.S. Children’s Bureau, is two-fold: 1. To raise public awareness about the need for foster and adoptive families for children in the public child welfare system and 2. To assist U.S. states, territories, and tribes to recruit and retain foster and adoptive families and connect them with children. For more information, go to http://www.adoptuskids.org or call 800-200-4005.

    Curator:


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  • How Facebook Questions Impact Comments, Shares and Likes

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    Facebook Questions increase comments

    Many Facebook marketing gurus encourage you to ask questions as a way of engaging your fans.

    Dan Zarrella of HubSpot dug into 1.2 million posts from 10,000 of the most popular Facebook pages to uncover whether or not questions work on Facebook. Not only was he able to show that questions do increase comments, but he also was able to find out what kind of questions work best.

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    Charity Showcase

    The Fistula Foundation funds corrective surgery for obstetric fistula, a childbirth injury that causes incontinence. This injury affects more than 500,000 women in the developing world. For more information, see http://www.fistulafoundation.org.

     


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  • Small Business Saturday: Marketing Tips for Small Businesses

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    Small Business Saturday Infographic

    Conceived in 2010, Small Business Saturday puts the spotlight on local retailers.

    If, however, you are looking for information about which small businesses have the best deals, you might not find it online. More than 60% of small businesses do not have a website, and many that are online do not show up in search results.

    As a small business, you should check out this infographic to map your path to online visibility and success.

    For a larger version of this infographic, click here.

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    Charity Showcase

    Spoons Across America, the source for children’s culinary education, is dedicated to educating children, teachers, and families about the benefits of healthy eating. They work to influence the eating habits of children through hands-on education that celebrates the connection to local farmers and the important tradition of sharing meals around the family table. For more information, go to http://www.spoonsacrossamerica.org.


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  • Infographic: Marketing for the 2012 Holiday Season

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    2012 Holiday Marketing Stats

    Learn what other marketers are doing for the 2012 holiday season. See also what consumers expect from your holiday marketing campaigns and how you can squeeze the most results out of your marketing efforts.

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    Charity Showcase

    Care raises funds to take care of the millions of children around the world who go hungry every day. Your small gift to CARE can feed dozens of children or create real solutions to global poverty. Donate via http://www.care.org/fighthunger or call 800-422-7385.

    CARE facilitates lasting change by:

    Making micro-loans so that women can set up cottage industries.

    Offering training for leadership and empowerment.

    Providing educational opportunities for children and adults.

    Teaching eco-friendly agricultural strategies to increase food supplies.

    Delivering humanitarian relief in emergencies.

    Establishing maternal health systems for mothers and their babies.


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  • Infographic: 4 Simple Strategies to Engage Your Website Visitors

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    4 ways to create brand ambassadors

    To be successful with a website, you need to engage your visitors so you can establish a two-way relationship with them.

    In order to turn your casual visitors into brand ambassadors, you’ll need to implement four simple ways to keep people coming back to your site.

    Key insights from this infographic:

    1. Engage visitors with great content. Your website content should be fresh, concise, targeted, and valuable.

    2. Engage visitors by giving them status. Offer exclusives, use creativity, and engage them in competitions.

    3. Engage visitors with your personality. Be yourself, communicate regularly, and use humor.

    4. Engage visitors with a usable website. Offer an intuitive interface, keep it simple, and improve steadily.

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    Charity Showcase

    The Muscular Distrophy Association raises funds to treat muscular diseases like muscular dystrophy, ALS, Charcot-Marie-Tooth disease, and spinal muscular atrophy.More than a million Americans are affected by these progressive, often fatal diseases. To donate, go to http://www.givetomda.org or call 888-435-7632.


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  • Infographic: Making Money Via YouTube

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    The YouTube Opportunity: Where building audiences means real dollars for content creators.

    FanBridge put together an infographic that highlights how channel owners are monetizing YouTube and keeping viewers engaged.

    86% of survey respondents upload three or fewer videos each week, which emphasizes engagement rather than quantity.

    20% of respondents claim to be making a full-tme living from their YouTube activities.

    Channel owners are promoting videos on other social media platforms such as Facebook (85%) and Twitter (70%), but only 26% are communicating with their audience via email.

    Over 4 billion hours of video are watched every month on YouTube.

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    Charity Showcase

    The U.S. Fund for UNICEF raises money to provide food, medical help, safe drinking water, sanitation, and homes for children and families in the developing world. Donate via http://www.unicefusa.org or by calling 800-FOR-KIDS.


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