Category: Internet Marketing

Infographics having to do with online marketing, Internet marketing, and related subjects.

  • The Life of the #eBooks Twitter Hashtag

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    Life of the #ebooks Hashtag

    Here is another Visual.ly (http://create.visual.ly) generated infographic, in this case for the Twitter hashtag for #ebooks.

    The #ebooks hashtag was featured 53,011 in the past month, with 2,427 mentions on the peak day.

    This infographic also features the most influential tweeters discussing #ebooks this past month.

    See also: Social Media Hashtags for Book Authors – http://bookmarketingbestsellers.com/41-social-media-hashtags-for-book-authors


    Charity Showcase

    ChildHelp USA maintains a 24-hour National Child Abuse Hotline at 800-4-A-CHILD. For more information, see http://www.childhelp.org.

    Curator: John Kremer

    John Kremer on Google+


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  • The Complete Tale of John Kremer on Twitter

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    John Kremer on Twitter

    Here’s another Visual.ly created infographic (http://create.visual.ly). This one features the Twitter activity of John Kremer, but could just as easily featured your Twitter activity. It takes all of five minutes to create an infographic like this.

    John Kremer started tweeting on March 9, 2007, but didn’t really get active on Twitter until two years later.

    He has around 24,000 followers, has posted 11,000 tweets, and favorited just 56 tweets.

    John Kremer was mention 2,930 times in the past year and appears in 754 Twitter lists.

    This infographic was brought to you by Visual.ly, Amstel Light, and @JohnKremer.


    Charity Showcase

    ChildHelp USA maintains a 24-hour National Child Abuse Hotline at 800-4-A-CHILD. For more information, see http://www.childhelp.org.

    Curator: John Kremer

    John Kremer on Google+


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  • Sherlock Holmes: Elementary John Kremer on Facebook

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    Elementary about John Kremer

    Visual.ly (http://create.visual.ly) allows anyone to create an Elementary look at their Facebook activity.

    Check out this Elementary look at John Kremer’s Facebook profile.

    William Speir, Sizemore Seminars, Timothy Hutchinson, Mandy Lender and Kevin Salem should like this infographic where they are featured as Usual Suspects.

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    Charity Showcase

    ChildHelp USA maintains a 24-hour National Child Abuse Hotline at 800-4-A-CHILD. For more information, see http://www.childhelp.org.


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  • 17 Facebook Tips: Everything You Wanted to Know about Facebook Marketing

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    Facebook Marketing Tips

    PostRocket, which helps companies optimize their Facebook campaigns, summed up the 17 most essential Facebook marketing tips in one colorful infographic.

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    Charity Showcase

    Spoons Across America, the source for children’s culinary education, is dedicated to educating children, teachers, and families about the benefits of healthy eating. They work to influence the eating habits of children through hands-on education that celebrates the connection to local farmers and the important tradition of sharing meals around the family table. For more information, go to http://www.spoonsacrossamerica.org.


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  • Infographic: Why People Like Brands on Facebook

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    Alas, another infographic bites the dust.

    Liking is one of the primary ways people let others know their tastes and preferences online. Lately there’s been a lot of debate about the value of a Facebook Like. With competing opinions on the value of a Like, Lab42 decided to investigate Likes further. They surveyed 1,000 social media users to discover how liking a brand influences the consumer experience. This infographic reveals the results of their survey.

    87% of people have like a brand on Facebook.

    Those who have liked a brand say that Facebook is a good place to interact with brands and companies.

    35% of Likers feel brands listen to them more on Facebook.

    69% of Facebook users have Liked a brand simply because a friend did.

    The biggest motivators to get a person to Like a brand on Facebook:

    34% responded to promotions and discounts.
    21% responded to free giveaways.
    14% responded because they were already loyal customers.
    11% responded because they trusted the brand.
    20% had other reasons for Liking a brand.

    The Top three ways that consumers interact with brands on Facebook: Print off coupons. Like or comment on a brand’s page. Learn about new products.

    77% of people have saved money as a result of Liking a brand on Facebook.

    17% of Likers have save $100 or more by Liking brands on Facebook.

    74% of Likers have unliked a brand because the brand posted too frequently, or the user stopped liking the brand, or the user had a bad customer experience.

    The top three products people are embarrassed to Like: adult novelty items, diet or weight loss products, and health and wellness brands.

    The top 4 reasons people don’t Like brands on Facebook:

    47% say that brands clutter their newsfeed.
    36% say they don’t want to be contacted by brands.
    30% are concerned about their privacy.
    27% only post things relevant to their lives.


    Charity Showcase

    GlobalGiving Foundation connects benefactors with people who are seeking to make significant improvements in their communities or around the world. It provides an online marketplace for small groups to solicit funds for their causes. Check it out at http://www.globalgiving.org.


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  • Text-Only Posts Now Outperform Photo Posts for Facebook Pages

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    Text Versus Photos on Facebook

    Prior to September 20, 2012 when Facebook changed its EdgeRank algorithm, photos had been hot in Facebook posts because they performed well. The graph below validates that hype as the median organic reach of photo posts from 30 fan pages that were surveyed was about 20% of total fans, compared to 13% for text-only posts – a difference of over 50%.

    After the change in Facebook’s EdgeRank algorithm, the impact of photos dropped by 50% while text-only posts showed a small gain. But the overall impact was very dramatic: Text-only posts now out-performed photo posts by 40%.

    Note: 10% of the surveyed pages saw photo posts perform better than text-only posts. While most pages saw a small increase in the performance of text-only posts, a few saw significant drops. And a couple lucky pages actually saw an increase in the performance of photos after the EdgeRank changes.

    • Organic reach of photos was clearly higher for most pages before the EdgeRank changes on 9/20.
    • Organic reach of photos dropped significantly for most pages after the changes.
    • Organic reach of text-only posts increased slightly after the changes, but surpassed that of photos due to the sharp drop of photo posts.
    • There are some pages that were exceptions. Check your Insights data to see what post types are performing best for you before and after 9/20 and adjust your Facebook posting plan according.
    • Test out text-only posts and see how they compare to your most recent posts in organic reach. They should be higher!
    • Keep in mind that Facebook changes their algorithm often, so take advantage of this before they make more changes!
    • Pay attention to what Taco Bell does on Facebook. They’re a great example of a big brand who gets it.

    Source: http://blog.getpostrocket.com/2012/11/the-numbers-dont-lie-text-only-posts-outperforming-photos-for-facebook-pages

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    Charity Showcase

    The Guide Dog Foundation for the Blind has provided free guide dogs to the blind since 1946. They train guide dogs and teach their new owners how to work with the dogs. Help the visually impaired by donating to http://www.guidedog.org.


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  • A Look Back at YouTube: The Most Viral Brands of 2010

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    A viral YouTube video can increase sales and take a brand from unknown to a superstar. So what brand-based videos went viral in 2010? Check out this infographic from the Viral Ad Network.

    Some of the most viral brand videos of 2010: Will It Blend? iPad / The Twilight Saga: Eclipse Preview / Old Spice Questions / FIFA World Cup / Adidas Originals / Nike Write the Future

    Facebook generates 10 times the number of shares as Twitter.

    Most viral videos have a shelf life of one to two weeks and then taper off quickly.

    The most viral brands: Nike, FIFA, Old Spice, Twilight, Blendtec, Apple, Google, Call of Duty, Adidas, and Adobe.

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    Charity Showcase

    CARE Partners for Change is a monthly giving program to feed children and provide safe water for families around the world. Their motto: Defending dignity. Fighting poverty. To donate monthly, go to http://www.care.org/partners.

     


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  • A Look Back: Twitter Facts & Figures in 2011

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    Twitter Facts & Figures

    Five years ago Twitter was just an idea with three people working on it. Here is a new Twitter Power User Cheat Sheet infographic to go with the stats below:

    Tweet content: 37.5% conversational, 40.1% pointless babble, 8.7% pass-along value, 5.9% self-promotion, and 3.5% news.

    Twitter is probably worth over $10 billion.

    Lady Gaga followers in May 2011: 10,051,670 and in December 2012: 32,155,851.

    Justin Beiber followers in May 2011: 9,662,144 and in December 2012: 31,526,408.

    It took 3 years, 2 months and 1 day to go from the first tweet to the billionth tweet.

    Users now tweet almost a billion tweets every week.

    177 million tweets were sent on March 11, 2011.


    Charity Showcase

    World Wildlife Federation – Be the voice for those who have no voice – the world’s wildlife. Join the World Wildlife Federation at http://worldwildlife.org.


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