Just as social media has changed how we live, it’s now transforming the way we give. In fact, raising funds through social media networks was so popular this year that it is now widely referred to as social giving.
To outline the growing popularity of social giving, MDG Advertising developed an in-depth infographic that covers the gifts, groups, and givers engaged in digital donations. From the most popular platforms and profitable tactics to the growth of online movements and the rise of crowdfunding, check out this infographic to see how social giving is paying off.
Social Networks Charities Prefer for Social Giving
98% use Facebook
74% use Twitter
66% use YouTube
49% use LinkedIn
Even just promoting fundraising events on social networks can raise funds, with Twitter mentions yielding up to 10 times more money.
#GivingTuesday is the name given to the Tuesday after Thanksgiving where foundations reach out to their social media followers for online donations. #GivingTuesday earned $10 million in a single day, which was more than 50 percent higher than 2011.
The 500 crowdfunding platforms in the world increased the funds collected by 91% over 2011.
Social giving is getting respect and results worldwide. Its rapid growth is changing the face and future of charitable donations.
Charity Showcase
Helen Keller International operates in 22 countries. It’s goal is to eradicate preventable blindness and to ensure children and adults no longer suffer the debilitating effects of poor nutrition. To contribute, contact http://www.hki.org.
