Infographic: Holiday Buying Trends Marketers Shouldn’t Ignore

Spread the love

Holiday Marketing Trends

Each year, the holidays bring out consumers looking for great gifts and good deals. Yet long before the masses hit the malls, marketers have their eyes on spotting the shopping trends of the season that will determine the direction of their holiday marketing efforts. To offer these marketers the gift of guidance, MDG Advertising created the following festive infographic.

Holiday Marketing Trends

More than 30% of retailers started advertising their Black Friday deals earlier in 2012 than in 2011.

In 2012, 42% of retailers started Christmas advertising in October.

More consumers started their holiday shopping prior to November (43% in 2012 vs. 34% in 2011).

Mobile users are using their devices as tools for holiday shopping:

42% check for sales and specials.

41% look for competitive pricing on Amazon.

37% browse online stores for products they are interested in.

37% look up store information.

33% search for product ratings and reviews.

People using tablets to shop online spend an average of $111 while desktop computer users spend only $96.

98% of holiday shoppers do at least a portion of their shopping online.

Online sales in November and December 2012 are expected to reach almost $55 billion.

57% of Americans are expected to be shopping the day after Christmas, so it makes sense to continue advertising after the holiday.

====================================

Charity Showcase

The Cystic Fibrosis Foundation works for the development of a means to cure and control cystic fibrosis while at the same time works to improve the quality of life for those young people affected by the disease. To donate, go to http://65roses.cff.org or call 866-347-2345.

Cystic fibrosis is a genetic disease affecting 30,000 children and adults in the United States.

Cystic fibrosis causes the body to produce abnormally thick and sticky mucus, which clogs the lungs and leads to life-threatening lung infections.

One in 3,900 children in the U.S. is born with with cystic fibrosis.

More than 10 million Americans are unknowing, symptomless carriers of a copy of the defective CF gene.

An individual must inherit two defective copies of the CF gene (one from each parent) to have cystic fibrosis.

65 Roses® is what little children suffering from cystic fibrosis often call their disease. But making it easier to say does not make it easier to live with.


Spread the love

Related Posts

  • Post Image
  • Post Image
  • Post Image
  • Post Image
  • Post Image
  • Post Image

Social Icons